(2 days, 13 hours ago)
Lords ChamberI understand the point my noble friend rightly raises, and I emphasise again that what matters here are safety considerations—particularly when we are talking about children and young people—but also the evidence in respect of treatments, that there should be the prescription only of medication which is safe and appropriate to the actual patient and situation.
My Lords, given that puberty blockers almost invariably lead to cross-sex hormones, can the Minister explain why the proposed trial cannot study those who have already used or are using puberty blockers, rather than starting with a new cohort of children? Given that the trial will look at the long-term effects on health, does she have any indication of how long that trial will need to continue, and is it right that it might be for up to 30 years?
I do not recognise the last point that the noble Baroness made about the time. The aim is to start recruiting participants in spring next year and, as I mentioned, the National Institute for Health and Care Research is working with NHS England to develop the clinical trials. They are the first in the world and I will be very pleased to provide further information as and when it is available.
(1 month, 2 weeks ago)
Grand CommitteeMy Lords, I, too, thank my noble friend Lord McColl for initiating and introducing today’s debate. He and I have shared a tiny cupboard—sorry, room—for the past 10 or so years and have spent many happy hours discussing obesity, its impact on the population and the cost to the country. It is great to be expanding those private conversations into a more public arena today. For many years, this topic was rather a niche interest; my noble friend I were almost the only people to raise it in the Chamber. However, I am delighted that more people are now aware of the urgency of the situation, as the financial and personal costs have rocketed.
I am delighted to be the fourth member of the Food, Diet and Obesity Committee, which reported last week, to speak today. I hope my noble friend and the Minister will forgive me for straying a little outside the subject of today’s debate to make some broader comments about a healthy diet, including learnings from our report. As we have heard, the report, Recipe for Health: A Plan to Fix Our Broken Food System, has been widely welcomed by food campaigners and others active in the sector. I urge noble Lords who were not on the committee, especially the Minister, to read at least the report’s conclusions and recommendations.
What became clear over the course of hours of evidence is that our food system is broken and needs to be fixed for people to have better diets and healthier lives. The statistics speak for themselves and are terrifying. Two-thirds of adults are overweight or obese, while the situation with children is as bad—and growing. The costs are enormous: at least 1% to 2% of UK GDP, with billions in healthcare costs and lost productivity.
This public health emergency is driven primarily by the overconsumption of unhealthy foods. As we have discussed, today’s debate is not about ultra-processed foods, which now make up nearly 70% of the average young person’s diet; there will be plenty of opportunity to debate those and the responsibility of the food industry in greater detail when—in the not too distant future, I hope—our report is discussed. Rather, it is about having a healthy and balanced diet, and how we can achieve that for both children and adults.
All of us in this Room—at least, those of us speaking —grew up eating real food: meats and two veg, liver, stews and roasts, all freshly cooked. There was little choice, and there was no constant marketing or encouragement to snack between meals. There were no takeaways or out-of-home delivery services, which add significantly to excess calories. Today’s children are more likely to be drinking puréed fruit from pouches than biting into an apple. They are more comfortable opening packets or takeaway trays and are hardly able even to recognise real food. Our parents would find today’s dietary patterns absolutely unrecognisable.
Only last month, the Prime Minister said that the NHS was in a critical condition and that there would be no extra money without reform. The review of the noble Lord, Lord Darzi, and the Secretary of State’s response to it confirmed the analysis of Henry Dimbleby’s food strategy and highlighted the importance of prevention, as the noble Lord, Lord Krebs, and others mentioned. It was disappointing, therefore, to see seemingly nothing in the Budget to address this matter. We have a major health problem on which, if it were a communicable epidemic, the Government would be forced to act. People want to do the right thing but need help and support. The recommendations in our report are clear; I urge the Government to act on them.
(2 months ago)
Lords ChamberIt is right that what children are given to eat in schools is absolutely crucial. The school food standards are in place, and they are meant to regulate and restrict food and drink that is provided in schools. It is important, and will be part of our move, following on from the Darzi review, towards the 10-year plan, to look at the quality of free school meals and ensure that they meet the requirements to support children and young people to eat healthily, not just for the immediate future but for forming good habits for the future.
My Lords, the House’s special-inquiry Committee on Food, Diet and Obesity is due to report by the end of the month. The Government do not traditionally have a very good reputation for responding to many of the recommendations made by these committees, but may I urge the Minister to look very carefully at our recommendations? We spent a year on the report, I think it will be hard-hitting and I hope it will be helpful.
I certainly expect that it will be hard-hitting and helpful. The committee was of course appointed to consider the role of foods, including ultra-processed foods—something which has been of great interest to noble Lords—foods that are high in fat, salt and sugar, and their impact on a healthy diet and tackling obesity. I certainly look forward to the recommendations of the report, and I hope that we can surprise the noble Baroness in a good way with our response.
(8 months ago)
Lords ChamberFirst, I think I speak for the whole House in agreeing that no one, under any circumstances, should feel that they live in a hostile society —whatever case it is, whether it is transgender, race, sex or whatever. I totally agree with the noble Baroness there. I will absolutely clarify this in the follow-up in writing, but I know that, in this specific area, the NHS has already committed £18 million in this space. Of course, this is quite separate from the £2.3 billion that I mentioned before in the mental health space generally, which, from memory—and I will absolutely clarify this—is the provision of 350,000 extra places for young people, because we know how much the demand is out there.
My Lords, I am grateful to the Noble Baroness for clarifying the Lib Dem position because, unfortunately, the page on the website has disappeared this afternoon. May I ask my noble friend whether the Government acknowledge that a conversion practices Bill would have a detrimental effect on the recruitment of clinicians to the new children’s services, as highlighted in the Cass Review?
I must admit that I am not sure that I quite understood the question from my noble friend.
There are a number of conversion practices Bills currently in play, and Cass has said that such a Bill would have a detrimental effect on the recruitment of clinicians, because they would feel a chilling effect before they would apply.
Understood. Again, I will come back in detail on that point. One of the points made to me about the difficulties of trying to recruit to these eight new services was that, when this is such a toxic space, how do you get good-quality people? I think we agree we need that more than ever, because it is such an essential and sensitive area. So I will take that back and make sure that nothing we are doing, such as that legislation, should have that sort of chilling effect.
(9 months, 1 week ago)
Lords ChamberFirst, I add condolences from myself and this side of the House for Lord McAvoy.
Secondly, I am grateful for the direction of the report. I think that we all agree that early investment in childhood, and in young people, is vital. That is what our vision for the first 1,001 critical days is all about. A lot of the things in the report are helpful. I must admit that I did not recognise that particular stat, because rather than it being one in five children suffering from obesity at age five, the latest report—and it is an extensive study—shows that it is less than one in 10. It is the lowest number since 2006-07. So, in the area of obesity, we can show that our plans are working. I say again: we have the lowest level of obesity among reception age children since 2006-07.
My Lords, the Food, Diet and Obesity Select Committee, which is one of the new ad hoc committees, took evidence last week from specialists in childhood, early years, and school food. The situation is grave, as the noble Lord, Lord Hunt, said. Some 80% of the food that children eat is ultra-processed—we have no idea what the long-term consequences will be. May I encourage the Minister to look again at the figures and the ultra-processed foods that we are feeding children—the health consequences of which are not yet understood?
I assure my noble friend that the numbers are correct; they are the lowest since 2006-07. I can also assure her that free school meals are at their highest level ever, at 33%. The whole idea behind those programmes, as well as the Healthy Start in school and the five-a-day, is to give children healthy diets early on, exactly as my noble friend says.
(1 year, 1 month ago)
Lords ChamberTo ask His Majesty’s Government what assessment they have made of the impact of ultra-processed foods on children’s health.
My Lords, I thank all noble Lords participating in today’s debate, apologise that they have only four minutes each, and thank those who have provided briefing. I am grateful to the First Steps Nutrition Trust, which pointed out to me that the focus of today’s debate should really be on how diets high in UPF negatively impact children’s health, rather than focusing on individual products. Its report, published in June this year, has helped to shape the debate and inform us all.
Speaking in a debate in 2016 I cited a TV series called “Junk Food Kids” and highlighted how a poor diet was leading to poor outcomes. In 2017 I chaired a report for the Centre for Social Justice called Off the Scales: Tackling England’s Childhood Obesity Crisis. It all seemed bad then, but the situation today is so much worse. Fortunately, we now know more about what is driving it, thanks to more than a decade of research amounting to many hundreds of papers linking increased consumption of ultra-processed foods to bad health outcomes.
There continues to be a debate about the definition of UPF, but I do not intend to go too far down that rabbit hole. There is a definition accepted by UNICEF, the United Nations Food and Agriculture Organization, the World Health Organization, many foreign Governments including those of France, Canada and Belgium, and research groups at Cambridge, Harvard, Yale, Imperial, UCL and many other leading universities.
While the formal definition is long, a good working definition is that a food is probably ultra-processed if it contains at least one additive that you would not find in a domestic kitchen. But the additives are just part of the problem: these products are made by large corporations in a system in which all the incentives are financial. The additives signal a process in which every product is engineered to maximise consumption: the flavour, colour, taste, softness, texture and even marketing are all optimised to increase profit.
There are undoubtedly some ultra-processed products that are less harmful. I expect the Minister will mention wholemeal bread or baked beans in his response, but the evidence refers to a pattern of eating. People do not eat just one food; they eat diets, and the evidence is clear that a diet high in ultra-processed food and drink is driving not just a pandemic of weight gain but a huge number of other problems, from cancer and metabolic diseases to anxiety, depression, dementia and an early death.
Industrialised wholemeal bread does contain grains linked to good health, but it is also soft and energy-dense and contains emulsifiers, around which there are increasingly credible health concerns. No one is calling for these foods to be banned, but rather for the public to be made aware of the growing evidence around the risks and for non-ultra-processed versions of food and drink to be made affordable, accessible and convenient to everyone. No one in the UK should struggle to afford or access real food.
Global consumption of heavily processed products such as cereals, protein bars, fizzy drinks, ready meals and fast food has soared. In the UK, 60% of the average diet now consists of UPF and for some, especially people who are younger, poorer or from disadvantaged areas, including food swamps where it is hard to find a choice of food, a diet comprising as much as 80% UPF is typical. It should be the reverse, but no wonder this is the case when 70% of the UK’s largest food companies’ products are ultra-processed. What we eat is a reflection of what food companies make. If they make majority UPF, is it a surprise that our diets mirror that? These companies literally make most of what we eat: 75% of calories consumed globally come from six companies.
The hyper-palatability of food designed to appeal to children drives them to eat more. A recommended portion size of Coco Pops for an adult is 30 grams, basically a very large spoonful, but does anyone know a child who will stop at that? I doubt it. Does anyone actually weigh their child’s breakfast cereal? Similarly, a recommended serving of Pringles is 13. Has anyone in the history of eating crisps ever counted the number they eat? There is now very good evidence, including a paper published last week in the BMJ, that for many people these products are addictive. Try telling a child to eat a single bowl—it is like recommending to smokers that they stick to one cigarette. These products are designed and marketed to be consumed in excess.
As the recent Scientific Advisory Committee on Nutrition report says:
“The observed associations between higher consumption of (ultra-) processed foods and adverse health outcomes are concerning”.
Would anyone disagree? It would be interesting to know why the report did not recommend new actions to address UPF consumption given that many Governments have, including that of our nearest neighbour, France.
I turn to older children and young people, more than a third of whom now leave primary school with a weight classed as overweight or obese. Many children living in the most deprived areas are disproportionately affected. Many of these children experience stunting of up to 9 centimetres, so they are not just obese but shorter than ever before as a result of diet. These children and those older are exposed to junk food advertising all the time—bombarded, in fact. It pops up on their feeds hundreds of times a day via TikTok and other social media sites.
We know that advertising is effective—otherwise, why would it exist? I quote two teenagers, supporters of Bite Back, on their exposure to such advertising. They said:
“Scrolling on UberEats and Pinterest late at night. The donuts look delicious and I wouldn’t mind grabbing a bite. These adverts are very enticing and they are making my mouth water”,
and:
“I saw this Magnum advert on Instagram and it made me crave ice cream. It made me feel a bit peckish and definitely activated the midnight cravings … I would definitely buy these if I saw them in the shops”.
Both doughnuts and Magnums are UPF.
The counterargument comes entirely from the industry making money from these products, leading to a pandemic of diet-related disease, and the people and institutions they fund. If you are on the same side as a charity funded by a soft drink manufacturer and a sugar producer, you need to ask yourself some questions. These groups propose that sugar, fat and salt are the only determinants, but we know that mixtures of just sugar, fat and salt are not very tasty. They need texturing, emulsifying, flavouring, colouring, flavour enhancing and marketing to drive excess consumption. These are just some of the ultra-processes that turn real food into addictive substances.
Those groups propose that processing is fine, which it is. Processing is ancient and has shaped our bodies. Humans have to process our food. Ultra-processing is what happens when transnational food corporations with obligations to investors need to generate financial growth. They say that a ban would be harmful. It would. This is, tragically, the only affordable available food for many people. They say that those who want to regulate the companies that make UPF want to ban brown bread and baked beans. These are straw man arguments. No one is calling for a ban. No one is that brown bread is poisonous. No one is advising against eating baked beans. But as a category of food, there is a huge amount of evidence that UPF is linked to negative health outcomes and that it needs some light-touch regulation, such as a marketing ban for kids, a warning in the national nutrition guidance and effective labelling.
The independent groups—scientists, NGOs and activists not funded by the industry—all agree that the science around UPF is robust. In the UK, we are so saturated in industry messaging that it seems that the science is controversial. It is not. Of course, there are many more questions to answer, but we did not need to understand how smoking causes cancer to warn the public that it does.
Many ultra-processed products are high in fat, sugar and salt, so the Government should absolutely continue implementing the current policies, including the HFSS advertising and promotion restrictions that have been delayed. We need urgently to follow other Governments globally who have included advice to reduce UPF consumption in their national nutrition guidance. Latin America presents a wealth of examples of how to do this. Given that the UK consumes most of its calories from UPF, there must also be viable alternatives for everyone. Making non-ultra-processed food and drink affordable, accessible and convenient to all is critical, and unleashing business incentives so that companies can profit sustainably from making non-ultra-processed products could be game-changing.
We are able in one hour only to scratch the surface of the problems of a diet rich in UPF. If the noble Baroness, Lady Boycott, and I are able to persuade the Liaison Committee of the merits of a special inquiry into the subject, we will have the opportunity for a much deeper dive. For those who would like to hear and question Dr Chris van Tulleken, author of the bestselling book Ultra-Processed People, I am delighted that he will be speaking to a joint committee of the APPG on Obesity and the Food and Health Forum on 21 November at 5 pm.
To summarise, for the past half-century, dominant strands of nutrition science and policy have focused narrowly on single ingredients as determinants of health. Within this reductive paradigm, nutrients are systematically decontextualised from the foods, dietary patterns, social contexts and food systems in which they are embedded. This perspective has singularly failed to curb rising levels of obesity and dietary ill-health. Research on UPF and related issues is beginning to reveal why. I look forward to noble Lords’ contributions and to the Minister’s response.
(1 year, 5 months ago)
Lords ChamberAs I have said, the fact that something is processed is not a helpful definition. I would recommend that we focus all our activity on the contents of the foods—whether they are high in saturated fat, sugar or salt—and not on whether they are processed.
My Lords, will my noble friend the Minister let us know what assessment the Government have made of food industry links with the Scientific Advisory Committee on Nutrition and whether this might have influenced the evidence and recommendations of the review?
On any advisory body you clearly want to get experts in the field. Necessarily, they will often be experts from companies as well. It is vital that they abide by the principles of conduct in public life and make sure they declare any conflicts. As such, we are content that we have a proper expert panel.
(2 years, 5 months ago)
Lords ChamberMy Lords, I am grateful to the noble Baroness for procuring today’s debate. She and I have long been two of a handful of parliamentarians who have taken an interest in obesity, concerned not only for those struggling with it but with the cost to the taxpayer and the NHS of the consequences of the unstoppable increases in adults and children, exacerbated as a result of lockdown.
During the pandemic, I wrote an article, “Hunk, Chunk or Drunk?” Unfortunately, many more people became the second or the third, rather than taking the opportunity to get fit. Today’s debate gives me the opportunity to raise concerns about the increased prevalence of UPF—ultra-processed food—to expand on what the noble Baroness has said and to discuss the effect on the nation’s health.
UPF has a long, formal scientific definition but it boils down to this: if it is wrapped in plastic and contains stuff that you do not typically find in a domestic kitchen, it is UPF. Flavours, flavour enhancers, colours, emulsifiers, artificial sweeteners, thickeners, foaming agents, bulking, carbonating, gelling and glazing agents—these additives are not the only ways that the food harms us but they are all harmful. Let us be clear: what we are talking about is not actually food. It is a set of substances reconstituted from commodity crops, processed and marketed to be addictive. Its sole purpose is financialised growth by transnational corporations that have repeatedly proven that they are unable to self-regulate. The entire food system is now built around UPF.
In our drift towards a diet based on these edible food-like substances and away from real food grown in the soil or reared in the fields, we risk losing the connection between soil, plants, animals and people for the health of our food and our planet. I reiterate that what characterises ultra-processed foods is that they are so altered that it is hard to recognise the underlying ingredients. These are concoctions of concoctions, engineered from ingredients that are already highly refined, such as cheap vegetable oils, flours, whey proteins and sugars, which are then whipped up into something more appetising with the help of industrial additives such as emulsifiers.
UPFs now account for more than half of all the calories eaten in the UK and US, and other countries are fast catching up. These foods, now simply part of the flavour of modern life, are convenient, affordable, highly profitable, strongly flavoured, aggressively marketed and on sale in supermarkets everywhere. Over half the energy from food eaten in the UK now comes from these products. They lead people to eat more and to put on weight at a time when already one in four adults and one in five children aged 10 to 11 in the UK are estimated to be obese.
Last year, to conduct research about the effects of UPF, Dr Chris van Tulleken did an experiment on his own body. He wanted to find out what would happen if he followed a diet high in ultra-processed food, and how it would interact with his body. He increased his usual intake of 30% UPF to 80% for four weeks, a diet which one in five people in the UK eat every day. We should be grateful to him for sharing what happened. It should be a wake-up call to us all.
After the month was over, Chris reported poor sleep, heartburn, unhappy feelings, anxiety, sluggishness and a low libido. He also had piles from constipation. “I felt 10 years older”, he said, “but I didn’t realise it was all about food until I stopped following the diet.”
Chris gained almost 7 kilos in the four weeks and moved from a healthy weight to being overweight. “If the weight gain continued at that rate for six months, I would have gained six stone,” he said. It did not stop there. Brain activity scans showed that the areas of his brain responsible for reward had linked up with the areas that drive repetitive, automatic behaviour. “Eating ultra-processed food became something my brain simply told me to do, without me even wanting it,” he said, adding that this is a similar brain response to taking substances we consider classically addictive, such as cigarettes, alcohol and drugs. The changes in brain activity were not permanent, but if UPF can do that much damage in four weeks to his 42 year-old brain, what is it doing to the fragile developing brains of our children?
We do not know exactly why ultra-processed foods have these effects, but most hypotheses come down to a combination of the physical act of processing and their nutrient make-up. Dr Kevin Hall of the National Institutes of Health tested two diets matched in terms of fat, sugar, salt and fibre content, but one was made up of unprocessed foods and the other of around 80% ultra-processed foods. The participants were able to eat the foods on offer until they wanted to stop.
His study found that those eating the ultra-processed diet ended up eating more than 500 calories per day more and gained almost one kilo of body weight over two weeks. Blood tests showed an increase in the hormone responsible for hunger and a decrease in the hormone that makes us feel full among the participants eating the diet high in UPF. These results were consistent with Chris’s experience. His hunger hormone increased by 30% during his experiment, which may have encouraged overconsumption. Dr Hall also found that participants on the UPF diet ate much more quickly than those on the minimally processed diet, which may also have contributed to the consumption of more calories. Chris experienced this too, as many of the foods are so easy to chew and swallow. Previous studies have suggested that eating slowly decreases hunger.
Chris found himself craving food much more often. Research has previously found that some foods, including ultra-processed pizzas, chocolate, crisps and cakes, can elicit cravings, loss of control and inability to cut back. There is evidence that foods high in carbohydrates and fat, as many ultra-processed foods are, can trigger the centres of the brain responsible for reward, emotion and motivation. A brain-imaging study suggests that the more often you experience reward from foods, the more you have to consume to sustain the same enjoyment. Many UPFs have also gone through focus groups to make them perfect. The taste, level of saltiness, mouthfeel, how much they need to be chewed and even the sound they make when eaten will have been fine-tuned.
Foods can be categorised as minimally processed or unprocessed, such as fresh tomatoes; processed, such as tinned tomatoes; and ultra-processed, such as store-bought tomato pasta sauce. Some ultra-processed foods are healthier than others. Wholegrain breakfast cereals, wholemeal sliced bread, tinned baked beans and unsweetened soy or plant-based drinks are all ultra-processed but have some nutritional benefits. Similarly, ready-made pasta sauces, ready meals, spreads and sliced meats can be reasonably healthy. Some pre-prepared foods are not ultra-processed, but any that include additives and chemicals not used in home cooking probably are. The availability, convenience and marketing of ultra-processed food makes it almost impossible to eliminate.
Chris’s experiment has been backed up with clinical studies and lots of laboratory work. The clinical study undertaken by Kevin Hall confirmed that the epidemiological findings were true: you can have those two diets matched for salt, sugar, fat, carbs and fibre and the UPF one will drive weight gain whereas the wholefood one will not. The problem is that it is now very normal for children and young people to eat 80% of their calories from UPF for the first two decades of their life. UPF now comprises 60% of what we eat in the UK and the US.
To sum it up, this is how UPF works. It is dry, which prolongs shelf life but also increases calorie density. It is soft, which increases speed of consumption, which is itself closely related to obesity. Flavour enhancers signal protein that never arrives. Artificial sweeteners prepare the body for sugars that do not arrive, and all the gums signal fat that never arrives. It contains additives that affect the microbiome and inflammation, as well having direct effects on the brain. It has addictive properties and is designed in a way so that the products that are most readily consumed and desired are the ones that succeed in the marketplace.
UPF is the cause of the childhood obesity pandemic. It is one of the leading causes of environmental destruction and climate change. I hope that I have persuaded noble Lords of the dangers of these so-called foods. What are they doing to our population? We need to act now, with urgency, before it is too late for the next generation.
(3 years ago)
Lords ChamberMy Lords, 63% of people in England live with obesity or are overweight. At last obesity is recognised as a significant health challenge that needs to be addressed. The figures are stark: none of the obesity strategies published by Governments since 1992 has successfully reduced the prevalence and inequalities of obesity. Researchers from the University of Cambridge studied why this was the case. They analysed England’s 14 obesity strategies and 689 obesity policies proposed by Governments over the past 28 years, and found that obesity policy has been largely unfit for purpose.
Around 76% of all policies had no plan to monitor or evaluate whether they were working. A further 81% were published with no cited evidence, for example on whether the policy was likely to be effective, while 91% included no cost or budget for implementing policies. Just 8% of the policies that the academics looked at included all the necessary details about how the strategy could readily be implemented. A total of 43% of the policies they studied required people to make changes to their lifestyle, such as diet or exercise, which, sadly, we know do not work. Just 19% of policies focused on making it easier for people to be healthier by shaping the choices available to them.
That is where this Bill, specifically Schedule 17, comes in. Every child has a right to be healthy, no matter where they live. It should be a simple principle to follow that we make it as easy as possible for children to access healthy, nutritious and delicious food to ensure that they get the best start in life. We want them to grow up fit and healthy in an environment where picking the healthy option is the easy option.
The reality today makes this hard. At school, on the street and on their screens, young people are overwhelmed with unhealthy food options: canteens selling cakes, doughnuts and cookies, while failing to provide enough fresh fruit and vegetables; fried chicken shops and other cheap, unhealthy fast-food options opening up on every other street corner; and a bombardment of advertisements for unhealthy food on TV and online, beamed into children’s eyes all day every day. With unhealthy food so regularly in the spotlight, it is no wonder that it plays such a starring role in children’s minds.
This food environment has resulted in a public health crisis. One in three children leaves primary school overweight. Childhood obesity is increasing at an alarming rate made even worse by the pandemic. Recent NHS data shows the biggest year-on-year increase in childhood obesity on record. The problem is not just getting worse; it is getting worse faster.
An unhealthy diet is linked to many negative outcomes in life. It is a path that leads to a higher risk of preventable conditions such as type 2 diabetes, tooth decay, heart and liver disease and cancer, and leads to poor performance at school, bullying and mental health issues. It results in many potentially avoidable deaths, including the likelihood of hospitalisation, even death, from Covid if the person is overweight, and costs our NHS in excess of £6 billion a year—and climbing. The impacts are not shared evenly across society. Children from deprived areas are more than twice as likely to have obesity than their more affluent counterparts.
I support the restrictions on advertising unhealthy food and drink on the television, on-demand programme services and online. I commend the Government on bringing these proposals forward. Advertising is very different today. It is no longer confined to just a billboard in town, the back of a newspaper or a 30-second spot on television. Marketing companies can now reach us all day every day online, through our phones, tablets, computers and more. The young people at Bite Back 2030 published research earlier this year reporting that children in the UK see nearly 500 online junk food adverts per second. They see endless streams of advertisements for unhealthy food on their social media channels, saying that it is “overwhelming” and “like the wild west”. They feel hopeless against the narrative that junk food is the only option.
Marketing is manipulating young people to crave more, buy more and eat more unhealthy food. Between 2010 and 2017, spend on food and drink advertising increased by 450%, yet just 2.5% of total food and soft drink advertising spend goes towards fruit and veg. The other benefit of these restrictions is that they will level the playing field, incentivising the marketing of healthy foods and giving businesses that want to prioritise child health more of an opportunity to be innovative and creative in the way they put healthy food in the spotlight. These restrictions are regarded by many as an opportunity for companies to innovate and champion products that benefit, rather than harm, public health.
Children’s health must come first. The legislation does that by making it easier for young people to live without the constant reminder that they could eat a burger, order some chips or grab an ice cream. That is a good thing and very much a step in the right direction.
(3 years, 1 month ago)
Lords ChamberI am sure that noble Lords will agree that it is really important that we tackle these issues and respond to the weight increases over the Covid-19 lockdowns. In March, the Government announced £100 million of extra funding for healthy weight programmes to support children, adults and families to maintain a healthy weight. Additionally, more effort has been put into providing access to information.
My Lords, currently one in 10 people in the UK are suffering from type 2 diabetes, a figure which has doubled in the past 15 years. It already gobbles up an unsustainable 10% of the NHS budget. As my noble friend said, it is preventable and treatable through maintaining a healthy weight, diet and exercise; there is no need for expensive medication. Can my noble friend continue to encourage systematic support so that people can achieve these objectives?
I thank my noble friend for that question and recognise the work she did with the Centre for Social Justice on this issue. The Government are keen to drive the NHS diabetes prevention programme, which plays a pivotal role in supporting those at risk of developing diabetes. During 2018-19, over 100,000 people took up the programme. In 2019-20, NHS England delivered the long-term-plan target, supporting around 120,000 people on the programme.