Asked by: Adam Dance (Liberal Democrat - Yeovil)
Question to the Department for Transport:
To ask the Secretary of State for Transport, if her Department will fund and deliver a public awareness campaign in rural Somerset to promote the updated Highway Code as part of the new Road Safety Strategy.
Answered by Lilian Greenwood - Government Whip, Lord Commissioner of HM Treasury
Following updates to the Highway Code in 2022, the department ran THINK! advertising campaigns nationally to raise awareness of the changes.
Local authorities are responsible for delivering road safety education and have a statutory duty to take steps both to reduce and prevent collisions. THINK! Highway Code campaign resources are available for local authorities to download from the THINK! website and are free to use for educational purposes: https://www.think.gov.uk/campaign/highway-code-changes/.
Via the THINK! campaign, we are also running year-round radio filler adverts across England and Wales encouraging compliance with the Highway Code.
Guidance to improve safety for those walking, cycling and horse riding. We will also continue to promote the changes via THINK! and Department for Transport social media channels, as well as through partner organisations.
In addition to the Highway Code activity, THINK! also runs paid advertising campaigns focused on the priority issues of speed, drink driving and drug driving. The primary audience for these campaigns is young men aged 17-24, who are four times more likely to be killed or seriously injured on the road than drivers aged 25 and over. All THINK! campaigns are run nationally, therefore rural Somerset is included.
As set out in the Road Safety Strategy, more work is needed to continue embedding these changes and overall awareness of the Highway Code. We are considering options in this area, and further details will be shared in due course.
Asked by: Chris Coghlan (Liberal Democrat - Dorking and Horley)
Question to the Department for Transport:
To ask the Secretary of State for Transport, if she plans to undertake a public awareness campaign to promote the new Highway Code rules as part of the Road Safety strategy.
Answered by Lilian Greenwood - Government Whip, Lord Commissioner of HM Treasury
Improving road safety is one of my Department’s highest priorities. Injuries and fatalities from road collisions caused by driving are unacceptable, and this Government will work hard to prevent these tragedies for all road users.
That is why on 7 January 2026, we published our new Road Safety Strategy, setting out our vision for a safer future on our roads for all.
Following updates to the Highway Code in 2022, the department ran large-scale THINK! advertising campaigns to raise awareness of the changes.
Via the THINK! campaign, we are also running year-round radio filler adverts encouraging compliance with the guidance to improve safety for those walking, cycling and horse riding. We will also continue to promote the changes via THINK! and Department for Transport social media channels, as well as through partner organisations.
However, as set out in the strategy, more work is needed to continue embedding these changes and overall awareness of the Highway Code. We are considering options in this area, and further details will be shared in due course.
As our road environment and technologies evolve, providing education for all road users throughout their lifetime is vital to improving road safety. As announced in the strategy to support a Lifelong Learning approach in the UK, the government will publish for the first time national guidance on the development and delivery of road safety education, training and publicity. Alongside this, the government will publish a manual to support the implementation of a Lifelong Learning approach for road safety.
Asked by: Neil Duncan-Jordan (Labour - Poole)
Question to the Department for Transport:
To ask the Secretary of State for Transport, what steps is her Department taking to help ensure pedestrians are kept safe from accidents involving e-bikes and scooters.
Answered by Simon Lightwood - Parliamentary Under-Secretary (Department for Transport)
The safety of pedestrians like all road users is a priority for this government.
The Highway Code updates in January 2022 implemented a Hierarchy of Road Users. This places those road users most at risk in the event of a collision, such as pedestrians, at the top of the hierarchy.
Our new Road Safety Strategy, published in January 2026 sets out our vision for a safer future on our roads for all. The Strategy sets an ambitious target to reduce the number of people killed or seriously injured on British roads, including pedestrians, by 65% by 2035.
We are also making our streets safer for pedestrians, by introducing new cycling offences in the Crime and Policing Bill to tackle those rare instances where victims have been killed or seriously injured by irresponsible cyclist behaviour.
It is illegal to ride a cycle, e-cycle or e-scooter on the pavement; enforcement against illegal or irresponsible e-scooter use is a matter for the police.
Asked by: Matt Vickers (Conservative - Stockton West)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to help increase the number of designated areas where children can safely improve their cycling skills.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The Government is committed to ensuring that everyone, including children and young people, have access to and benefit from quality sport and physical activity opportunities.
The Government provides the majority of support for community sport through Sport England, which annually invests over £250 million in Exchequer and Lottery Funding. This includes long term investment to British Cycling, which receives up to £33.5 million for the funding period 2022-2029 to invest in grassroots cycling initiatives.
Sport England has also provided funding of £5.35 million to projects with cycling as the main beneficiary in 2024/2025. Sport England’s work focuses on increasing participation in grassroots sport, including cycling, providing more opportunities for children and young people from all backgrounds to be active.
Asked by: Matt Vickers (Conservative - Stockton West)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to help support partnerships between schools and grassroots cycling clubs to increase participation in physical activity among pupils.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The Government is committed to ensuring that everyone, including children and young people, have access to and benefit from quality sport and physical activity opportunities.
The Government provides the majority of support for community sport through Sport England, which annually invests over £250 million in Exchequer and Lottery Funding. This includes long term investment to British Cycling, which receives up to £33.5 million for the funding period 2022-2029 to invest in grassroots cycling initiatives.
Sport England has also provided funding of £5.35 million to projects with cycling as the main beneficiary in 2024/2025. Sport England’s work focuses on increasing participation in grassroots sport, including cycling, providing more opportunities for children and young people from all backgrounds to be active.
Asked by: Matt Vickers (Conservative - Stockton West)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps is her Department taking to help reduce the barriers preventing young people from engaging with grassroots cycling organisations.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The Government is committed to ensuring that everyone, including children and young people, have access to and benefit from quality sport and physical activity opportunities.
The Government provides the majority of support for community sport through Sport England, which annually invests over £250 million in Exchequer and Lottery Funding. This includes long term investment to British Cycling, which receives up to £33.5 million for the funding period 2022-2029 to invest in grassroots cycling initiatives.
Sport England has also provided funding of £5.35 million to projects with cycling as the main beneficiary in 2024/2025. Sport England’s work focuses on increasing participation in grassroots sport, including cycling, providing more opportunities for children and young people from all backgrounds to be active.
Asked by: Olivia Blake (Labour - Sheffield Hallam)
Question to the Department for Transport:
To ask the Secretary of State for Transport, what steps her Department has taken to increase public awareness of the changes to the Highway Code introduced in 2022.
Answered by Lilian Greenwood - Government Whip, Lord Commissioner of HM Treasury
Improving road safety is one of my Department’s highest priorities. Injuries and fatalities from road collisions caused by driving are unacceptable, and this Government will work hard to prevent these tragedies for all road users.
That is why on 7 January 2026, we published our new Road Safety Strategy, setting out our vision for a safer future on our roads for all.
Following updates to the Highway Code in 2022, the Department ran large-scale THINK! advertising campaigns to raise awareness of the changes.
Via the THINK! campaign, we are also running year-round radio filler adverts encouraging compliance with the guidance to improve safety for those walking, cycling and horse riding. We will also continue to promote the changes via THINK! and Department for Transport social media channels, as well as through partner organisations.
However, as set out in the strategy, more work is needed to continue embedding these changes and overall awareness of the Highway Code. We are considering options in this area, and further details will be shared in due course.
As our road environment and technologies evolve, providing education for all road users throughout their lifetime is vital to improving road safety. As announced in the strategy to support a Lifelong Learning approach in the UK, the Government will publish for the first time national guidance on the development and delivery of road safety education, training and publicity. Alongside this, the Government will publish a manual to support the implementation of a Lifelong Learning approach for road safety.
Asked by: Helen Maguire (Liberal Democrat - Epsom and Ewell)
Question to the Department for Transport:
To ask the Secretary of State for Transport, what assessment she has made of the potential merits of implementing a public awareness campaign to promote the new Highway Code rules.
Answered by Lilian Greenwood - Government Whip, Lord Commissioner of HM Treasury
Improving road safety is one of my Department’s highest priorities. Injuries and fatalities from road collisions caused by driving are unacceptable, and this Government will work hard to prevent these tragedies for all road users.
That is why on 7 January 2026, we published our new Road Safety Strategy, setting out our vision for a safer future on our roads for all.
Following updates to the Highway Code in 2022, the department ran large-scale THINK! advertising campaigns to raise awareness of the changes.
Via the THINK! campaign, we are also running year-round radio filler adverts encouraging compliance with the guidance to improve safety for those walking, cycling and horse riding. We will also continue to promote the changes via THINK! and Department for Transport social media channels, as well as through partner organisations.
However, as set out in the strategy, more work is needed to continue embedding these changes and overall awareness of the Highway Code. We are considering options in this area, and further details will be shared in due course.
As our road environment and technologies evolve, providing education for all road users throughout their lifetime is vital to improving road safety. As announced in the strategy to support a Lifelong Learning approach in the UK, the government will publish for the first time national guidance on the development and delivery of road safety education, training and publicity. Alongside this, the government will publish a manual to support the implementation of a Lifelong Learning approach for road safety.
Asked by: Gideon Amos (Liberal Democrat - Taunton and Wellington)
Question to the Department for Transport:
To ask the Secretary of State for Transport, what steps her Department is taking to expand the Highway Code awareness campaign beyond London; and what plans her Department has to help ensure similar campaigns are extended to (a) Somerset, (b) rural areas and (c) any other areas where road users may have less exposure to targeted messaging about transport.
Answered by Lilian Greenwood - Government Whip, Lord Commissioner of HM Treasury
Following updates to the Highway Code in 2022, the department ran THINK! advertising campaigns nationally to raise awareness of the changes.
Local authorities are responsible for delivering road safety education and have a statutory duty to take steps both to reduce and prevent collisions. THINK! Highway Code campaign resources are available for local authorities to download from the THINK! website and are free to use for educational purposes: https://www.think.gov.uk/campaign/highway-code-changes/
Via the THINK! campaign, we are also running year-round radio filler adverts across England and Wales encouraging compliance with the Highway Code guidance to improve safety for those walking, cycling and horse riding. We will also continue to promote the changes via THINK! and Department for Transport social media channels, as well as through partner organisations.
In addition to the Highway Code activity, THINK! also runs paid advertising campaigns focused on the priority issues of speed, drink driving and drug driving. The primary audience for these campaigns is young men aged 17-24, who are four times more likely to be killed or seriously injured on the road than drivers aged 25 and over. All THINK! campaigns are run nationally, therefore Somerset and rural areas are included.
As set out in the Road Safety Strategy, more work is needed to continue embedding these changes and overall awareness of the Highway Code. We are considering options in this area, and further details will be shared in due course.
Asked by: Adam Dance (Liberal Democrat - Yeovil)
Question to the Department for Transport:
To ask the Secretary of State for Transport, what assessment she has has made of trends in the level of public awareness of updated Highway Code rules.
Answered by Lilian Greenwood - Government Whip, Lord Commissioner of HM Treasury
Following updates to the Highway Code in 2022, the department ran large-scale THINK! advertising campaigns to raise awareness of the changes, with the percentage of road users reporting they knew a little or a lot about the changes going from 36% in January 2022 to over 50% in August 2022 and 70% in September 2023. By that time 86% of road users reported having heard of the changes.
Via the THINK! campaign, we are also running year-round radio filler adverts encouraging compliance with the guidance to improve safety for those walking, cycling and horse riding. We will also continue to promote the changes via THINK! and Department for Transport social media channels, as well as through partner organisations.
However, as set out in the strategy, more work is needed to continue embedding these changes and overall awareness of the Highway Code. We are considering options in this area, and further details will be shared in due course.
As our road environment and technologies evolve, providing education for all road users throughout their lifetime is vital to improving road safety. As announced in the strategy to support a Lifelong Learning approach in the UK, the government will publish for the first time national guidance on the development and delivery of road safety education, training and publicity. Alongside this, the government will publish a manual to support the implementation of a Lifelong Learning approach for road safety.