Question to the Department for Environment, Food and Rural Affairs:

To ask the Secretary of State for Environment, Food and Rural Affairs, pursuant to the Answer of 4 November 2025 to Question 80333 if she will take steps to help increase the audience reach of her Department's digital communications on risks of personal imports, including the risks of (a) foot and mouth disease and (b) African swine fever.

Biosecurity is a priority for this Government. To protect UK farmers and animals from serious diseases like Foot and Mouth Disease and African Swine Fever, we are using the Christmas period as an opportunity to remind the public about the personal imports ban on travellers from the EU and EEA countries bringing dairy and meat products to GB, that came into force earlier this year. This includes promoting awareness of the rules to the travelling public and extending our reach through partnership channels across government and with industry. Our insights survey results indicate that over 90% of respondents are aware that they should not bring back meat and dairy products from these countries.

Any decisions on funding paid campaigns will be made based on the current threat level, evidence of effectiveness and available resources, ensuring maximum impact in protecting UK biosecurity.