Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what recent assessment her Department has made of a) the risks associated with mainstream (i) entertainment brands and (ii) broadcasters distributing gambling (A) advertising and (B) sponsorship and b) the potential impact of this on (1) children and (2) vulnerable audiences.

The Government is clear that wherever gambling advertising appears, it must be socially responsible. There are a number of robust codes in place to protect children and vulnerable adults from harm, enforced by the Advertising Standards Authority (ASA) independently of Government. The ASA regularly reviews its codes and guidance to ensure they continue to protect children and vulnerable customers in an evolving advertising landscape. For example, the ASA recently strengthened its guidance on strong appeal to children, which focused on social media and the use of influencers.

Government recognises that more needs to be done, and we have now set the gambling industry a clear task to further raise standards to ensure that gambling advertising is appropriate, responsible, and does not exacerbate harm. The Government is committed to using the best available evidence on the impact of advertising from a wide range of sources when determining next steps in this space. We will continue to monitor the evidence base and will work with the Gambling Commission and ASA to ensure our advertising regulation regime is fit for purpose.