Question to the Department for Transport:

To ask the Secretary of State for Transport, what the total cost was of the (a) rebrand, (b) design, (c) production and (d) promotion of the rebranded See it. Say it. Sorted. campaign.

The total cost for the relaunch of the See It. Say It. Sorted. campaign was £333,751.00 (+ VAT). This was the first update of the campaign since its launch in 2016.

Rail operators are mandated by security regulations to print and disseminate the campaign materials at their own cost, so there are no additional costs of production or promotion.