Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, if she will make it her policy to ensure that large-scale commercial prize draws are subject to the same advertising regulations as other gambling products.

This Government recognises that prize draws are a significant and growing market, and we want to ensure that people who participate in prize draws are confident that proportionate protections are in place.

Independent research was commissioned in 2023, which provided the Government with firm insights into the prize draws sector. This led to the announcement earlier this year of the intention to introduce a Voluntary Code for prize draw operators.

DCMS officials are currently working closely with the sector to develop this code, with the work underpinned by the independent research. The Code will provide a uniform approach across the sector to strengthen player protections, increase transparency and improve accountability. This approach will enable the Government to take swift action collectively within the sector. The success of this Code will dictate whether the Government decides that greater regulation may be required.