Taxation: Self-assessment
(asked on 29th November 2021) - View Source
Question to the HM Treasury:
To ask the Chancellor of the Exchequer, in which types of media and platforms, advertising campaigns carried out by or on behalf of HM Revenue and Customs encouraging timely submission of self assessment forms by people have been placed in each of the last five years; and how much has been spent on (a) the placement of those campaigns, by each medium or platform used and (b) all other associated costs.
HMRC spent the following on Self-Assessment advertising by channel over the past five years. This is the most detailed channel breakdown available.
2016 – 17
Radio – £389,959
Out of Home (outdoor posters) – £409,505
Digital display - £58,055
Search engine advertising - £96,000
Social media - £20,000
Research - £139,000
Production - £81,828
Total - £1,194,347
2017 – 18
Radio - £234,931
Out of home - £289,794
Digital display - £149,661
Search engine advertising - £149,505
Research - £97,335
Production - £226,580
Total - £1,147,806
2018 – 19
Radio - £254,624
Out of home - £287,841
Digital display - £182,976
Search engine advertising - £99,909
Social media - £49,943
Research - £131,425
Production - £165,017
Total - £1,171,735
2019 – 20
Radio - £185,072
Digital display - £188,363
Search engine advertising - £89,152
Social media - £72,930
Research - £133,294
Production - £55,584
Total - £724,395
2020 – 21
Radio - £290,829
Digital display - £281,545
Search engine advertising - £90,661
Social media - £144,851
Research - £55,272
Production - £90,899
Total - £954,057