Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, pursuant to the Answer of 1 September 2025 to Question 73844 on Social media, how much her Department has spent on promotion through social media influencers by influencer since July 2024.

The Department works with content creators who are vital trusted voices to help us reach hard-to-reach audiences with government campaign messaging. For example, earlier this year, the Department worked with four social media influencers to promote the National Youth Strategy's survey for young people. We are however unable to provide a cost breakdown on influencers specifically due to commercial sensitivities which could prejudice commercial interests. All spend in these areas are subject to the standard value for money assessments.