Question to the Department for Business and Trade:

To ask the Secretary of State for Business and Trade, pursuant to the Answer of 28 May 2025 to Question 52687 on Pay: Publicity, which digital influencers were commissioned for the campaign; and how much was paid to each.

As part of the National Minimum and Living Wage Campaign, the Department for Business and Trade (DBT) selected six digital influencers who could reach the campaign’s target audiences through their social media channels.

We are unable to provide details of how much was paid to each person due to confidentiality provisions in the individual agreements. This used 3% of the total budget of the campaign.