Pay: Publicity
(asked on 25th June 2025) - View Source
Question to the Department for Business and Trade:
To ask the Secretary of State for Business and Trade, pursuant to the Answer of 28 May 2025 to Question 52687 on Pay: Publicity, which (a) publications, (b) channels and (c) sites paid-for advertising was undertaken on.
Answered by
Justin Madders
Parliamentary Under Secretary of State (Department for Business and Trade)
a). Publications: No paid advertising for this campaign ran in print publications.
b). Channels: These were:
o Online digital display advertising
o Digital online video (YouTube)
o Social media (Snapchat, Meta - Facebook/Instagram, Reddit)
o Radio
o Out of home: train card panels in national rail/bus interiors, beermats in 1000 pubs and digital screens in gyms
o Paid search (Google)
o Use of six digital influencers (Instagram/TikTok)
c). Sites: Online digital display advertising is bought programmatically by audience, not by site, and it is thus not possible to provide details of the sites that users saw such advertising appearing on. In addition, advertising appeared on the social media and search sites listed in answer to part b) above.