Question to the Department of Health and Social Care:

To ask the Secretary of State for Health, what steps his Department has taken to encourage people between the ages of 45 and 55 to keep fit and adopt a healthy lifestyle.

Public Health England launched One You, the new campaign for adult health, on 7 March 2016. The campaign was developed to energise and engage millions of adults - including 45 to 55 year olds - to make and sustain changes to improve their own health.

The campaign focuses on promoting eating well, quitting smoking, physical activity and reducing alcohol consumption as well as sleeping better and reducing stress.

One You provides information, advice and online tools, including the ‘How Are You’ health quiz, One You website, email programme, and a suite of mobile apps. The overarching aim of One You is to reduce unhealthy behaviours as well as prompt uptake of healthier behaviours.