Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what steps his Department plans to take to (a) monitor and (b) evaluate the potential impact of advertising restrictions on rates of childhood obesity following their implementation.

The Government is taking bold action to tackle the childhood obesity crisis and create the healthiest generation of children ever. We are progressing with the implementation of the advertising restrictions for less healthy food or drink products on television and online. This includes a 9pm watershed on television and a 24-hour restriction on paid-for advertising of these products online. These restrictions are expected to remove up to 7.2 billion calories from children’s diets in the United Kingdom per year.

We will publish a post-implementation review within five years of implementation. We have commissioned various studies through the National Institute for Health and Care Research (NIHR) to feed into this review, which will allow us to monitor and evaluate the effectiveness and impact of the restrictions.