Question to the Department for Business and Trade:

To ask the Secretary of State for Business and Trade, pursuant to the Answer of 14 May 2025 to Question 50224 on Pay: Publicity, which advertising channels were used to promote the Millions got a pay rise campaign.

The advertising channels used for the National Minimum Wage and National Living Wage campaign include radio, community radio, paid search, online video, paid social, programmatic digital display, digital influencer activity, and out-of-home advertising such as bus and train advertising panels, gym advertising panels and hospitality environments. Our channels are planned and carefully considered to ensure we can reach the right audiences, including using the learnings from previous campaigns.