Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what steps she is taking to limit access to gambling advertising to people with problem gambling.

This government recognises that while advertising is a legitimate advantage which licensed operators have over unlicensed gambling firms, increased exposure to gambling advertising can have an impact on gambling participation. Some forms of advertising can also have a disproportionate impact on particular groups, such as children and those who are already experiencing problems with their gambling.

There are existing robust rules in place to ensure that advertising and marketing, whenever it appears, is socially responsible. Licensed operators are prohibited from sending direct marketing to those showing strong indicators of harm and must be part of the GAMSTOP scheme. Individuals registered with the scheme are automatically removed from marketing lists of any gambling company they were registered with. Further, the Gambling Commission is introducing new requirements for operators to allow customers to have greater control over the direct marketing they receive, and measures to ensure that incentives such as free bets are constructed in a socially responsible manner.

However, we recognise that more can be done to improve protections. We have set the gambling industry a clear task to raise standards and this work will be monitored closely.