Question to the Department for Environment, Food and Rural Affairs:

To ask the Secretary of State for Environment, Food and Rural Affairs, what assessment he has made of the impact of the Food is GREAT campaign on levels of British dairy exports.

The UK Government's food and drink promotional activity overseas is led by the GREAT campaign team in Defra and delivered in partnership with the Department for International Trade (DIT). It is active in Japan, China, the USA and UAE.

While there has been a downturn in global exports due to the pandemic, the GREAT Food and Drink campaign has continued to support DIT export objectives through collaborative development of promotional initiatives that convert to export wins.

In the last year the GREAT Food and Drink campaign supported export wins of over £75 million, including dairy exports wins of £25million; a return on investment of 50:1.