Question to the Department for Science, Innovation & Technology:

To ask the Secretary of State for Science, Innovation and Technology, what steps his Department is taking to ensure that (a) artists and (b) creators retain control over the use of their (i) voice, (ii) style and (iii) likeness by generative artificial intelligence.

The Government published a consultation on 17 December 2024, seeking views on several topics relating to the interaction between copyright and artificial intelligence (AI). Given the rise of AI-generated ‘digital replicas’, the consultation sought views on whether the UK’s existing legal framework provides individuals with sufficient control over their voice and appearance.

The consultation closed on 25 February 2025. The Government’s priority now is to review all responses to the consultation. The Government will set out its position in due course.