Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what assessment her Department has made of the potential impact of generative artificial intelligence on employment in the creative industries.

AI is increasingly being used as a tool in the creative process, from music and film production to publishing, architecture and design. As of September 2024 more than 38% of Creative Industries businesses said they have used AI technologies, with nearly 50% using AI to improve business operations.

It may foster innovation and efficiency but may also disrupt the sector.We are working with the creative sector and committed to ensuring our brilliant artists benefit in working with the AI sector to harness the opportunities this technology provides.