Emergencies: Publicity

(asked on 26th October 2026) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, what assessment has been made of the extent to which the Be Ready campaign duplicates existing emergency preparedness communications delivered by local authorities, emergency services, utility providers and other public bodies.


Answered by
Dan Jarvis Portrait
Dan Jarvis
Minister of State (Home Office) (Security) (Jointly with the Cabinet Office)
This question was answered on 10th November 2026

We have worked with more than five hundred partner organisations across the UK to develop guidance and communications for the Be Ready campaign. These partners include local authorities, emergency services, charities, and businesses, to ensure the Be Ready campaign builds on existing guidance and meets communities’ needs. These partners have signed-up to share messaging within their networks, demonstrating that this guidance is complementary to existing emergency preparedness communications delivered by other organisations.

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