Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, what assessment has been made of the extent to which the Be Ready campaign duplicates existing emergency preparedness communications delivered by local authorities, emergency services, utility providers and other public bodies.
We have worked with more than five hundred partner organisations across the UK to develop guidance and communications for the Be Ready campaign. These partners include local authorities, emergency services, charities, and businesses, to ensure the Be Ready campaign builds on existing guidance and meets communities’ needs. These partners have signed-up to share messaging within their networks, demonstrating that this guidance is complementary to existing emergency preparedness communications delivered by other organisations.