Question

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps she is taking to ensure that technology platforms, link-in-bio intermediaries and payment providers do not profit from AI-generated content that sexualises and misappropriates the work and likeness of identifiable performers without consent.

Performers should be able to work and exist online without their work being exploited without consent. The UK has established copyright and performers rights to protect creatives work, and

we have banned the creation of non-consensual sexual deepfakes, and have criminalised AI models which are designed to create this content, so-called ‘nudification apps’.

The government has introduced new requirements on platforms and search services to remove non-consensual intimate images within 48 hours of a valid report and ensured that senior managers can be held criminally liable for non-compliance. We have also taken powers to bring currently unregulated chatbots within scope of the Online Safety Act’s illegal content duties.

In Protecting What Matters, the government’s social cohesion strategy, DCMS committed to developing options for reducing the inadvertent monetisation of harmful online content. We have engaged with platforms, the ad industry, and civil society on this issue.

We know this is an area of concern to many creatives and are considering whether further action is needed, including through a consultation on digital replicas and a taskforce on labelling AI-generated content - both of which will launch by the end of the year.