Question

To ask the Secretary of State for Digital, Culture, Media and Sport, when the Creative Content Exchange will be launching and who will administer it.

The Creative Content Exchange launched in closed beta earlier this year, and plans to open the platform to more providers and consumers in 2027. It seeks to create a safe and trusted marketplace where content owners can make their digital assets available to AI and similar content consumers in a fair value exchange. The platform includes datasets from ten organisations, totalling over 6.8 million assets. The CCE is funded by UKRI’s R&D Missions Accelerator Programme, and the pilot is currently housed in the Natural History Museum pending decisions about an eventual legal entity.