Department for Transport: Social Media

(asked on 25th February 2025) - View Source

Question to the Department for Transport:

To ask the Secretary of State for Transport, how many social media accounts her Department operates; and how much her Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.


Answered by
Mike Kane Portrait
Mike Kane
Parliamentary Under-Secretary (Department for Transport)
This question was answered on 5th March 2025

The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact.

Social media is an essential part of government communications and is used to inform the public directly about matters which may affect their lives or interests.

DfT operates 23 separate social media accounts, and in the last three years it has spent £201.60 on social media subscriptions.

The table below shows how much DfT have spent advertising on social media platforms for each of the last 3 calendar years for public behaviour change campaigns predominantly on road safety and accessibility.

Year

META PLATFORMS IRELAND LIMITED

PINTEREST EUROPE LTD

REDDIT INC

SNAP GROUP LIMITED

TWITTER UK LTD

Total

2021

£661,232

£46,481

£15,927

£149,184

£195,613

£1,068,437

2022

£485,431

£4,642

£54,707

£311,344

£200,741

£1,056,865

2023

£311,333

£2,101

£101,775

£215,300

£41,448

£671,957

2024

£276,223

£158,849

£207,426

£0

£642,498

Total

£1,734,219

£53,224

£331,258

£883,254

£437,802

£3,439,757

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