Department for Environment, Food and Rural Affairs: Social Media

(asked on 24th February 2025) - View Source

Question to the Department for Environment, Food and Rural Affairs:

To ask the Secretary of State for Environment, Food and Rural Affairs, how many social media accounts his Department operates; and how much his Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.


Answered by
Daniel Zeichner Portrait
Daniel Zeichner
Minister of State (Department for Environment, Food and Rural Affairs)
This question was answered on 10th April 2025

The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact. Social media is an essential part of government communications and is used to inform the public directly about matters which may affect their lives or interests. Defra currently operates 18 accounts across its policy areas and functions. To our knowledge, Defra does not have regular social media subscriptions. Departmental marketing spend for the last 3 years on social advertisements is detailed below:

DEFRA Social Investment by year (H1/H2)

2021

LinkedIn

META

Twitter

Next Door

Total

H1 Jan-Jun

£24,047

£127,757

£1,088

£152,892

H2 Jul-Dec

£66,756

£66,756

2022

LinkedIn

META

Twitter

Next Door

Total

H1 Jan-Jun

£7,045

£176,713

£183,758

H2 Jul-Dec

£44,114

£44,114

2023

LinkedIn

META

Twitter

Next Door

Total

H1 Jan-Jun

£94,121

£94,121

H2 Jul-Dec

£3,570

£125,930

£129,500

2024

LinkedIn

META

Twitter

Next Door

Total

H1 Jan-Jun

£174,872

£11,785

£186,657

H2 Jul-Dec

£60,320

£60,320

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