Question to the Department for Environment, Food and Rural Affairs:

To ask the Secretary of State for Environment, Food and Rural Affairs, what steps the Government is taking to promote seafood as a healthy British food.

Such matters fall primarily to the Non-Departmental Public Body Seafish, which is funded by an industry levy. Seafish has developed ‘Fish is the Dish’, an online campaign which encourages UK consumers to eat more seafood for a healthier diet. The campaign’s digital channels target consumers with health messaging about the nutritional benefits of seafood, including zinc, selenium, iron, omega-3 and vitamin D. The campaign highlights how more seafood can easily be incorporated into the diet.

Seafish’s ‘#superfishoil’ campaign champions seafood as the best source of omega-3, using innovative and creative communications to raise awareness of seafood’s unique nutritional benefits. This work is supported by Heart Research UK, as well as the wider seafood industry, which has access to a marketing toolkit to help promote the health benefits of eating seafood.

Health also plays an important part in the annual ‘Seafood Week’ campaign, which generates extensive cross-supply chain support. A new Seafish project looking at the nutritional make-up of fish and chips will help further inform healthy eating choices.