Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the impact of the whistle-to-whistle ban on gambling advertising in football on the number of gambling messages displayed throughout televised football matches.

The Government welcomed the voluntary whistle-to-whistle ban on TV betting ads during live sports programmes, agreed by industry. According to figures from the Betting and Gaming Council, the ban reduced gambling advertisement views by children (age 4-17) by 70% over the full duration of live sporting programmes, with a 96% reduction in gambling TV advertising specifically during the restricted period.

As part of the Gambling review, consideration was given to a range of restrictions on gambling advertising. As set out in the white paper we have struck a balanced and evidence-led approach which tackles aggressive advertising and that which is most likely to appeal to children, while still allowing sports bodies to benefit commercially from deals with responsible gambling firms.