Great British Railways: Marketing

(asked on 13th March 2024) - View Source

Question to the Department for Transport:

To ask the Secretary of State for Transport, how much the Great British Railways transition team has spent on (a) branding, (b) marketing, (c) advertising, (d) public relations and (e) social media.


Answered by
Huw Merriman Portrait
Huw Merriman
Minister of State (Department for Transport)
This question was answered on 21st March 2024

A core part of Great British Railways Transition Team's remit since its creation has been to engage with the industry to prepare for a new industry guiding mind. To date it has spent £21k on branding, £255k on advertising, public relations, and social media and £0 on marketing. GBRTT have led on cross-industry initiatives such as the two Great British Rail Sales.

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