Department for Culture, Media and Sport: Advertising

(asked on 2nd May 2023) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, how much her Department has spent on radio adverts in the last five years broken down by radio station.


Answered by
John Whittingdale Portrait
John Whittingdale
This question was answered on 15th May 2023

The Government runs a number of campaigns across all media channels. The channels selected for government paid marketing campaigns are driven by the target audience. We do not have a breakdown of spend per radio station.

The Department for Culture, Media and Sport has spent £234,820.52 on radio advertising from 2018 - 2023. This includes the following: £197,039.52 spent in 2018 on the GDPR campaign and £37,781 spent in 2020 on the Broadband Upgrade Fund campaign.

This also includes spending on digital and tech campaigns from 2018 - 2023 when the Department was previously the Department for Digital, Culture, Media and Sport and responsible for these sectors.

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