Question to the Department for Environment, Food and Rural Affairs:

To ask the Secretary of State for Environment, Food and Rural Affairs, what discussions he has had with the Secretary of State for Health on the potential impact of the Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024 to (a) porridge oats, (b) pork rind-based snacks and (c) roast potatoes on the food and drink industry.

The Government is delivering on its manifesto commitment to ban junk food advertising to children by introducing the Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024. This was agreed in the usual way across the Government through proper development and consultation processes. As the lead department, DHSC has published an impact assessment including costs to business, and published guidance for industry on the food and drink categories in scope of the restrictions.