Video on Demand

(asked on 23rd March 2021) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the potential merits of introducing a single, unified system of age labelling across all online streaming sites in line with the age labelling system used for cinema.


Answered by
Caroline Dinenage Portrait
Caroline Dinenage
This question was answered on 13th April 2021

The British Board of Film Classification’s (BBFC) age ratings are currently used by a number of video on demand providers and, although adoption is voluntary, we welcome their use. Over the past year, we have been working with the BBFC and industry to drive the voluntary adoption of the BBFC’s age rating symbols to video on demand services. We were particularly pleased to see Netflix announce on 1 December 2020 that they have become the first video on demand service to achieve complete coverage of their content under the BBFC’s ratings.

The UK’s Audiovisual Media Services Regulations 2020, which transposed the revised EU Audiovisual Media Services Directive, were made and laid in Parliament on 30 September 2020. Following Parliament’s approval, the video sharing platform regime, for which Ofcom is the regulator, came into force on 1 November 2020. UK-established video sharing platforms must now take appropriate measures to protect the public, including minors, from illegal and harmful material.

Video sharing platforms are not currently mandated to adopt BBFC ratings, nor is it expected that they will be mandated to do so under Ofcom’s regulatory regime for video sharing platforms. In order to comply with the video sharing platform regime, age assurance measures may be adopted by video sharing platforms along with other measures such as age ratings and parental controls. Age assurance measures comprise a broad range of technical measures which can be used by a service to establish the age of their users. Under the video sharing platform regime, services must take into account freedom of expression and should consider what measures are most appropriate and proportionate prior to introducing them.

Ofcom and the BBFC have a strong collaborative relationship when working on audience protection issues. The BBFC is engaging actively with both Ofcom and video sharing platforms to share their expertise on emerging technologies and the applicability of content ratings on those platforms.

Protecting children is at the heart of our online harms agenda and of wider government priorities. Where sites host user-generated content or facilitate online user interaction such as video and image sharing, commenting and live streaming, then that content will be subject to the new duty of care to be introduced under the Online Safety Bill. The government is working at pace to prepare the Bill, which will be ready this year.

We will continue to engage with industry to encourage platforms to use BBFC ratings to keep children safe online. We will keep the evidence for legislation in this area under review.

Reticulating Splines