Department for Digital, Culture, Media and Sport: Social Media

(asked on 11th March 2021) - View Source

Question to the Department for Digital, Culture, Media and Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, how many officials in (a) his private office and (b) the wider Department have been allocated to the production and promotion of online content for use on social media in (a) 2018-19, (b) 2019-20 and (c) 2020-21.


Answered by
Caroline Dinenage Portrait
Caroline Dinenage
Minister of State (Department for Digital, Culture, Media and Sport)
This question was answered on 23rd March 2021

Britain is fast becoming a digital-first nation. Roughly 96% of the UK households now have internet access with 66% of the population in the UK using social media.

With this monumental shift in media consumption habits, it is essential for a responsible government to pivot its communications strategy to be more digital-first, to inform and engage the general public on important policies.

Government communication runs across all channels including TV and radio advertising, out of home, digital and social media, print, direct channels such as letters, SMS and webinars, virtual and in-person activity, where needed and in full compliance with social distancing restrictions.

The DCMS News and Communications team leads on managing the department’s social media content as part of its day to day work, which includes a digital team of six that leads on creative content production across all of our corporate channels including online (for social media) and also offline, out of home and internal comms channels. This grew from a team of five people during 2018 to 2019. There are also two members of staff within Private Office who support on digital comms, as part of their wider roles.

This content was generated for your convenience by Parallel Parliament and does not form part of the official record.
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1. Department for Digital, Culture, Media and Sport
10/03/2021 - Commons Chamber

1: Third Report of the Digital, Culture, Media and Sport Committee, Impact of COVID-19 on DCMS sectors: First - Speech Link
2: Consolidated Fund and applied for expenditure on the use of resources authorised by Parliament.—(David Duguid - Speech Link
3: just how widespread the responsibilities of the Department are: from our rich coastal communities that rely - Speech Link

2. Oral Answers to Questions
10/12/2020 - Commons Chamber

1: creative industries world leading. The £1.57 billion culture recovery fund provides targeted support to critical - Speech Link
2: launching a public consultation on the regulation of online advertising. We are also working on more specific - Speech Link
3: the changes in our local economies and the move online is having a significant impact on the way that - Speech Link

3. Oral Answers to Questions
26/11/2020 - Commons Chamber

1: representatives from (a) fishing communities and (b) the fish processing sector on the potential effect - Speech Link
2: turn to the question, the tragic loss of the Joanna C on Saturday is a sad reminder of the dangers that - Speech Link
3: so the Secretary of State’s suggestion that sheep farmers could simply switch to beef production if punitive - Speech Link

4. Online Harms
19/11/2020 - Commons Chamber

1: [Relevant Documents: Online abuse and the experience of disabled people, Petitions Committee, First - Speech Link
2: reduce and prevent online harms; and urges the Government to bring forward the Online Harms Bill as soon - Speech Link
3: reduce and prevent online harms; and urges the Government to bring forward the Online Harms Bill as soon - Speech Link

5. Oral Answers to Questions
05/11/2020 - Commons Chamber

1: through this period. On top of the Government’s wider economic support package, we have provided business - Speech Link
2: employment. That includes a significant number of teams at B&Bs and guest houses, which are suffering from a lack - Speech Link
3: provide much-needed support, including through online social groups, virtual buddying, telephone helplines - Speech Link

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