Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, what steps she is taking to increase the number of people signing up for pension credit in South Derbyshire constituency.

Our nationwide communications campaign to promote Pension Credit has been running since September. The latest phase of the campaign takes a new approach targeting friends and family - asking them to tell people they know about Pension Credit, encourage them to check their eligibility, as well as help them make a claim. It is running on TV, radio, social media such as Facebook and Instagram, on YouTube and on advertising screens, including on GP and Post Office screens.

The campaign is featured on Greatest Hits Radio East Midlands, Hits Radio East Midlands, and Smooth Radio East Midlands as well as in the Derby Evening Telegraph and across a dozen Post Office and Pharmacy screens in the Derbyshire area.

In order to get the message out through as many channels as possible, we have also engaged with key stakeholders and partners, including other government departments, local councils, housing associations, community groups, local libraries and service providers as well as charities and third sector organisations.

We have also directly targeted 120,000 pensioner households – including over 600 in the Derbyshire area – who are in receipt of Housing Benefit and whom we have identified as being potentially entitled to, but not currently claiming, Pension Credit. We have invited these pensioners to apply for Pension Credit before the 21 December 2024, which is the last date for making a successful backdated claim for Pension Credit in order to receive a Winter Fuel Payment.