Navy: Marketing and Social Media

(asked on 22nd February 2024) - View Source

Question to the Ministry of Defence:

To ask the Secretary of State for Defence, how much the Royal Navy spent on (a) above the line marketing and (b) marketing on (i) tiktok, (ii) facebook and instagram, (iii) snapchat and (iv) X, formerly twitter, in each financial year since 2017-18.


Answered by
Andrew Murrison Portrait
Andrew Murrison
This question was answered on 28th February 2024

The Royal Navy (RN) has spent the following overall sums on marketing with social media platforms since Financial Year 2017-18:

Year

Social Media Marketing Spend

2017-18

£423,990

2018-19

£784,161

2019-20

£1,626,458

2020-21

£1,824,316

2021-22

£1,615,263

2022-23

£1,682,000

The breakdown of spend by individual platform is commercially sensitive and it would therefore be inappropriate to provide this level of detail.

In accordance with advice from the Government Communication Service, the RN does not currently use the TikTok platform.

Reticulating Splines