Navy: Marketing and Social Media
(asked on 22nd February 2024) - View Source
Question to the Ministry of Defence:
To ask the Secretary of State for Defence, how much the Royal Navy spent on (a) above the line marketing and (b) marketing on (i) tiktok, (ii) facebook and instagram, (iii) snapchat and (iv) X, formerly twitter, in each financial year since 2017-18.
The Royal Navy (RN) has spent the following overall sums on marketing with social media platforms since Financial Year 2017-18:
Year | Social Media Marketing Spend |
2017-18 | £423,990 |
2018-19 | £784,161 |
2019-20 | £1,626,458 |
2020-21 | £1,824,316 |
2021-22 | £1,615,263 |
2022-23 | £1,682,000 |
The breakdown of spend by individual platform is commercially sensitive and it would therefore be inappropriate to provide this level of detail.
In accordance with advice from the Government Communication Service, the RN does not currently use the TikTok platform.