Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to help ensure that the Advertising Standards Authority maintains standards relating to advertisements offering cash prizes in mobile gaming apps that may be used by children.

The Committee of Advertising Practice (CAP) is responsible for setting the UK Advertising Codes while the Advertising Standards Authority enforces them. Both are independent of the government.

Section 5 of the CAP Code contains the rules regarding advertising targeted at children. Section 8 contains rules for promotional marketing including prize draws. ASA guidance states that video and mobile game ads must be targeted appropriately if they contain elements unsuitable for children.