Question to the Department for Environment, Food and Rural Affairs:

To ask the Secretary of State for Environment, Food and Rural Affairs, what assessment he has made of the effectiveness of the Petfished campaign.

Initial indications are that the Petfished campaign has successfully raised awareness of how to source a new pet in the right way. Overall our campaign has secured 106 pieces of coverage in the media, and content posted on social media by Defra and supportive stakeholders has received over 215,000 engagements. Campaign activity has led to over 270,000 visits to our campaign site.

Our latest YouGov polling of prospective pet owners reveals that Petfished has contributed to the doubling of awareness of low-welfare pet sellers and has generated an increase in confidence recognising the signs of a deceitful seller when looking to buy or adopt a cat, dog, puppy or kitten.