Question to the Department for Transport:

To ask the Secretary of State for Transport, what estimate she has made of the effect of the THINK campaign on the number of road deaths of young people aged 17 to 25.

The primary audience for the THINK! campaign is young men aged 17-24, who are four times more likely to be killed or seriously injured on the road than drivers aged 25 and over. In recognition of this, THINK! works with a wide range of road safety behavioural experts and stakeholders to design and execute campaigns that have the best chance of changing attitudes and behaviours amongst this highly at risk group.

Against a backdrop of consistent long-term funding for THINK! campaigns, the number of killed or seriously injured casualties involving a young car driver has fallen 61% in the last 20 years, from 12,190 in 2004 to 4,740 in 2024.

Whilst it is not possible to directly attribute changes in road deaths to any single factor, research shows high levels of self-reported action amongst young people as a result of seeing a THINK! campaign with 9 in 10 reporting frequently taking an action, including changing their own driving behaviour.