Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what steps his Department is taking to help increase uptake of the measles vaccination, and what plans are in place to support the rollout.

The Department continues to work with the UK Health Security Agency and NHS England to promote vaccine uptake by providing diverse delivery methods to make getting vaccinated easier, increasing outreach efforts to under-served groups, and raising awareness of the dangers of vaccine preventable diseases.

The launch of the measles, mumps, rubella and varicella (MMRV) vaccination programme in January 2026 saw a press campaign to inform and educate the public on the benefits of vaccination, with key bursts of activity on all childhood immunisations to continue throughout the year. In February 2026 the Department launched a national childhood vaccination campaign targeting parents and guardians of children aged zero to five years old to encourage uptake of all childhood vaccinations. This includes television and video on demand advertising, online video, social media, and digital display advertising, and partnerships with parenting forums, with activity prioritised to low uptake communities and geographical areas.

From January 2026, the age at which the second MMRV dose is offered was brought forward to 18 months from three years and four months old, based on evidence that this earlier appointment could improve uptake and provide earlier protection against measles.

In line with the 10-Year Health Plan, pathfinders are underway in 12 locations across the country, delivering childhood vaccinations, including MMRV, during health visits to pre-school children from underserved groups.