Question to the Department for Science, Innovation & Technology:

To ask the Secretary of State for Science, Innovation and Technology, what assessment she has made the potential merits of introducing content labelling requirements for AI-generated images and videos on social media platforms.

The government continues to explore the feasibility of technical solutions for the labelling of AI-generated content to support transparency, such as through the Deepfake Detection Challenge.

AI is a general-purpose technology with a wide range of applications, which is why the government believes that most AI systems should be regulated at the point of use. In response to the AI Action Plan, the government committed to work with regulators to boost their capabilities. The government has been clear that we will legislate where needed but we will do so on the basis of evidence where any serious gaps are.