Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what assessment his Department has made of the potential implications for its policies of the report by the Institute of Alcohol Studies entitled Now You See It, Now You Don't, published on 29 January 2026.

The Government recognises the harms associated with alcohol consumption and has taken crucial steps in the 10-Year Health Plan to support people to make healthier choices. There is a balance to be struck, and the Government continues to consider carefully what other measures might be needed to turn the tide on alcohol harms, while continuing to support economic growth.

Currently, alcohol advertising and promotion in the UK is regulated primarily through the Advertising Standards Authority (ASA), which administers the mandatory Advertising Codes, written by the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice (BCAP), across media through self-regulation for non-broadcast advertising and co-regulation, with Ofcom as a statutory backstop, for broadcast advertising. The ASA’s Advertising Codes contain specific rules about how alcohol can be advertised, as they recognise the social imperative of ensuring that alcohol advertising is responsible.

The Department of Health and Social Care continues to work with the Department for Digital, Culture, Media and Sport, as the lead Government department responsible for advertising, to consider if additional statutory restrictions on marketing and advertising are needed to reduce alcohol related harms.