Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to support the holiday parks industry.

DCMS recognises the significant value that the holiday parks industry provides in supporting our rural and coastal economies. The Government is committed to ensuring their long-term viability by modernising the business rates system and providing targeted marketing to overseas visitors.

From April 2026, we are replacing temporary reliefs with permanently lower business rate multipliers for eligible retail, hospitality, and leisure (RHL) properties. This structural shift provides long-term certainty and is worth nearly £900 million annually. To protect businesses from sudden valuation shocks, we have introduced a £3.2 billion Transitional Relief scheme, which caps bill increases at 15% for most businesses

The Government has set out a package of pro-growth regulatory changes for the retail and hospitality sectors, including the first National Licensing Policy Framework, which supports the flexible growth of hospitality services within holiday parks.

DCMS and VisitBritain are actively working to boost visitor numbers and extend the tourism season for coastal and rural operators. The ‘Starring GREAT Britain’ campaign uses the UK’s film and television heritage to drive international visitors into rural destinations, increasing the profile of areas where many premier holiday parks are located.

The forthcoming Visitor Economy Growth Strategy will cement these measures, providing a long-term plan to increase visitor flows, maximise sector value, and deliver sustainable growth for our coastal and rural communities.