Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what recent assessment he has made of the effectiveness of the NHS Blood and Transplant’s campaign Not Family, But Blood campaign in encouraging more blood donors of black heritage.

Since the launch of the ‘Not family, but blood’ campaign on 6 October 2022, 6,658 new donors of Black heritage have registered to give blood. This represents a 178% increase in new registrations from donors of Black heritage when comparing daily registrations, 106, with the prior 63 days, 38.