Department for Culture, Media and Sport: Marketing

(asked on 5th January 2026) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, how much their Department has spent on (a) advertising and (b) marketing in each of the last three years.


Answered by
Ian Murray Portrait
Ian Murray
Minister of State (Department for Science, Innovation and Technology)
This question was answered on 22nd January 2026

Total spend with our media buying and planning agencies for the last three financial years is as follows:

Financial years under the previous government

22/23

23/24

£313,854

£110,818

23red (creative agency, media planner); OmniGov (media buyers)

OmniGov (media planners and buyers)

Financial years under the previous and current government

24/25

£59,433

OmniGov (media planners and buyers)

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