Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, what guidance his Department has issued on the use of targeted advertising on platforms such as TikTok, Instagram, and Reddit for Government communications campaigns.

The Government uses a range of channels to reach and engage the public. Any use of these platforms is assessed against the high standards for digital safety set out in the Government Communication Service (GCS) SAFE framework.

To ensure all government communications are clear, accurate and authoritative, GCS has established general guidance at https://www.communications.gov.uk/guidance/. This includes the Generative AI Policy (https://www.communications.gov.uk/publications/gcs-generative-ai-policy/) and the Framework for Ethical Innovation in Government Communications (https://www.communications.gov.uk/publications/gcs-framework-for-ethical-innovation/) .