Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, what the total expected value is of the media strategy, planning, and buying contract awarded to WPP Media; and what estimated cost savings will result from reducing the number of suppliers under the new agreement.

WPP Media has been awarded a place on Lot 1 of the Crown Commercial Service (CCS) RM6364 Media and Creative Services agreement.

The agreement, managed by CCS, will play an important role in ensuring that the UK public receives clear, accurate, and authoritative information from the government. By uniting media planning and buying under a single agency, the government will streamline its work to reach target audiences more effectively across diverse platforms. This consolidation is designed to drive value, improve operational efficiency, and ensure more effective media buying for every pound of public money spent.

Spend and related savings will be determined by individual public sector bodies based on their specific requirements.