Tourism: East of England

Will Quince Excerpts

Wednesday 20th March 2019 Westminster Hall

[Will Quince (Colchester) (Con)]

I beg to move,

That this House has considered tourism in the East of England.

It is a pleasure to serve under your chairmanship, Mr Hollobone. Tourism is a vital industry, not only because it supports so many other industries but because it is an excellent source of direct investment into our economy from abroad. Naturally, the east of England is too vast a region, with too much to offer, to cover adequately in 30 minutes. That is why, perhaps unsurprisingly, I would like to focus on Colchester and explain why I believe it deserves the attention, investment, and support of Government.

Many people will have heard of Colchester borough, perhaps from having eaten some of Colchester’s fantastic local produce such as Wilkin & Sons of Tiptree, Fairfield Farm crisps and our world-famous oysters, eaten since Roman times. But how many will know about our incredible wealth of history and the tourist attractions our town and borough have to offer? How many know that we are Britain’s oldest recorded town and Britain’s first Roman city? Colchester castle is the largest Norman keep in Europe. We have the largest and longest intact Roman walls in the country, which can still be walked around today. We have the only Roman circus found in Britain. One of the world’s best-known nursery rhymes, “Twinkle, Twinkle, Little Star”, was written in Colchester. We are home to the Parachute Regiment and have been a garrison town since Roman times. We have the largest Victorian water tower in Britain.

I have barely scratched the surface, as Colchester is the jewel in the crown of East Anglia, especially when it comes to heritage. Whether people are discovering our Anglo-Saxon, Roman and Norman heritage at Gosbecks archaeological park, visiting Holy Trinity church, Colchester castle or the Roman Circus Centre, living like the personal physician to Elizabeth I at Tymperleys, staring up in awe at Jumbo, our Victorian water tower, visiting our stunning town hall, having dinner at the Old Siege House and seeing the musket balls still stuck in the wooden beams from the English civil war, or taking a walk around our Roman walls, built to avoid a repeat of the revolt that saw Boudicca burn the town to the ground in AD 60-61, Colchester is a town in which history truly comes alive.

Our town has so much more to offer than just heritage. We have fabulous leisure facilities, stunning parks including Gosbecks, Castle Park, Westlands and High Woods country park, and the River Colne on our doorstep. Constable country and the Dedham vale offer beautiful landscapes. For those who want something a little less peaceful, we have Leisure World, Jump Street, numerous soft play facilities, Rollerworld—Europe’s largest roller sports facility—and a wealth of new facilities planned at the new Northern Gateway leisure development sitting alongside Colchester United and Colchester rugby club, which are both going from strength to strength.

Our cultural offering is second to none, making us the cultural capital of Essex and arguably the eastern region. The Mercury theatre is going through a multimillion pound redevelopment programme called Mercury Rising. Colchester Arts Centre, Firstsite, the Minories and the Headgate theatre all offer fantastic theatre, exhibitions and much more. Many start in Colchester and then spread out across the country and beyond.

It has never been easier to visit Colchester: it is 50 minutes from the City of London by train, 30 minutes from Harwich international port and 45 minutes from Stansted airport. It could not be easier to come and see our exciting and vibrant town with an incredible past and a bright future.

[Sandy Martin (Ipswich) (Lab)]

I note that the motion on the Order Paper reads:

“That this House has considered tourism in the East of England”.

I wonder if the hon. Gentleman would be willing to be consider tourism in any part of the east of England other than Colchester. Might he recommend that people stay on the train for an additional 15 minutes in order to sample the delights of Ipswich?

[Will Quince]

Although my speech is somewhat Colchester-centric, of course I would advise anybody coming to sample our heritage and tourist attractions, who choose to base themselves in Colchester for all sorts of reasons, to use it as a base to go and experience other places with considerably wealthy heritage and tourist attractions. Ipswich is one of those, just a bit further up the A12.

[Stephen McPartland (Stevenage) (Con)]

Stevenage is also in the east of England. It is a little further up the A1(M) and also on the east coast main line. We also have wonderful culture and heritage, despite being the first new town. Rooks Nest is the basis of E. M. Forster’s novel, “Howard’s End”. We also have Knebworth House, which has a great history. There is lots of culture around the whole of the east of England.

[Will Quince]

I used to live in my hon. Friend’s constituency, so I have sampled a number of the tourist attractions with my wife, and I hope to do so again. Knebworth House hosts a number of festivals throughout the year and is a popular attraction. Clearly, we are building on fertile ground when investing in the east of England, and Colchester in particular.

[Peter Aldous (Waveney) (Con)]

My hon. Friend is making a persuasive case for Colchester. I could do likewise for Lowestoft. Does he agree that for the east of England as a whole we should adopt a more comprehensive rather than piecemeal approach to showcasing our glories?

[Will Quince]

My hon. Friend is right; even in Colchester I do not think we are good enough at taking a holistic approach to our tourism offering. I have not spent much time in Waveney but I very much hope to. Essex and the eastern region as a whole should do far more—perhaps through local enterprise partnerships—to ensure we make an attractive proposition across the board, to spend a week in East Anglia and the east of England and sample the delights of the region.

I would appreciate if the Minister outlined how we can increase Government support for Colchester and the wider east of England. Will he agree to visit Colchester to help me to promote our town as a fantastic destination to visit and invest in? Outside this debate, I have already made efforts to encourage Government investment. I am aware that this may be a matter for the Ministry of Housing, Communities and Local Government, but I would like to reference briefly the stronger towns fund and future high streets programme. I have written to the Department in support of Colchester Borough Council’s recent application to the future high streets programme. I hope the council will be successful in receiving some of that £600 million fund.

We need investment to continue Colchester’s momentum—in a tourism not a political sense—in attracting tourists from across the UK and further afield. The full potential of Britain’s oldest recorded town and its first Roman city should never be squandered. Funding from the future high streets programme or similar Government funds would go a long way to double down on our existing strengths. The building blocks for truly remarkable growth in our tourism sector are there, but Government investment is needed to keep the ball rolling.

If Colchester received some of the £1.6 billion available under the stronger towns fund, specifically the £600 million to be allocated competitively, we could significantly enhance our town’s attractions, unlock its many assets and encourage further visitors to the area. I have mentioned that investment builds on fertile ground in the east of England, but investment must lead the way if tourism is to follow.

Hon. Members will be pleased to know that this is my last reference to Colchester: upgrading the A120 between Braintree and Colchester, and the A12, is key. I ask that the Department for Transport look favourably on the bid, to get people to our town and region.

Outside the Roman walls of Colchester, we have the good fortune to enjoy truly remarkable natural sites, which continue to attract visitors from across the country and overseas. More than 10,000 hectares of land in the region are administered by the National Trust, employing approximately 140 staff members who lead a network of 2,200 local volunteers, and attracting 1.5 million visitors annually. Naturally, that provides a strong foundation for a thriving hospitality sector. The east of England’s hospitality sector has a workforce of more than 246,000 people and represents 8% of overall regional employment. That adds a staggering £5.8 billion to the region’s economy. Historic England has estimated that heritage-related trips alone generated £16.9 billion across the country in 2016. The extent to which our region is already on a firm footing is clear.

The foundation and the businesses are there, the infrastructure is largely there, and the sites are there. The east of England, with Colchester leading the way, has so much to offer. We just need investment to truly unlock our potential. I repeat my invitation to the Minister to please visit Colchester, to help me to promote our historic town and the surrounding region, and to encourage Government funding to support and develop the east of England’s appeal as a tourist destination.

[Several hon. Members rose—]

--- Later in debate ---

[Will Quince]

indicated assent.

[The Parliamentary Under-Secretary of State for Digital, Culture, Media and Sport (Michael Ellis)]

indicated assent.