Six Nations Rugby Championship: Viewing Access

Tonia Antoniazzi Excerpts

Tuesday 4th February 2025 Westminster Hall

[Tonia Antoniazzi (Gower) (Lab)]

I thank the hon. Member for initiating this timely debate. Does he agree that the Six Nations needs to ensure that there is a balance between reach and revenue when entering into these conversations with broadcasters?

[Charlie Dewhirst]

I thank the hon. Member for that intervention, and the debate is very timely, given what I am about to say. I am also grateful for her contribution, given her role in Parliament as regards rugby and her previous role in the sport as well. I am very aware that income from broadcast deals is vital to the home nations’ rugby unions, but I would caution against a dash to the highest bidder. This should be a case not of maximising income but of optimising it so that the sport continues to have a broad reach, which in turn creates more fans.

--- Later in debate ---

[Charlie Dewhirst]

I agree with the hon. Gentleman. It is important that we get the timings of the games and everything else right so that we optimise the broadcast number. As we have seen with various experiments in recent years, whether games take place on Friday nights or Sunday afternoons, rather than the traditional Saturday afternoon, also has a bearing. That all needs to be taken into account, as I am sure it will be as the negotiations progress in the coming months.

As has been mentioned, the tournament attracts about 120 million viewers—a clear demonstration of its popularity. The Six Nations matches involving the home countries should be moved from group B to group A to ensure that this much-loved tournament continues to have the broadest possible reach. That is vital for the health of the game, from elite level down to the grassroots.

Watching our international teams through free-to-air coverage of the Six Nations is often the only exposure fans will have to professional rugby. For many of us across the UK, the opportunity to watch elite club rugby in person is a postcode lottery. My own constituency of Bridlington and The Wolds in East Yorkshire is equidistant from three of the closest English premiership teams: Leicester, Newcastle and Sale. Anyone with the vaguest grasp of geography will know that none of those is remotely close to where I live.

In my part of the world, the grassroots game is therefore the bedrock of local rugby. Clubs such as Bridlington, Driffield, Hornsea and Pocklington do an incredible job of introducing hundreds of boys and girls to the sport every year, ensuring the continued strength of the amateur game. To take one example, Driffield fields six senior teams—four men’s teams and two ladies’ teams—and has minis and juniors at every age group from under-sixes to under-16s. Those are the epitome of community sports clubs, but many of those kids gave rugby a go only because they wanted to be the next Marcus Smith, Finn Russell or Liam Williams. I suggest that watching the Six Nations, and being inspired by it, is a huge part of the pathway to taking up the sport.

My final point is less about sport and more about our United Kingdom and our friends in Ireland, France and Italy. No other tournament pits England, Ireland, Scotland and Wales against each other, every year, in such a high-profile event. All of us love to use the games to bring up old rivalries and have a cheap dig at our neighbours. However, it is an occasion that shows that there is so much more that unites us than divides us.

[Tonia Antoniazzi]

I thank the hon. Member for giving way on that point, because rugby does bring us together, but we cannot ignore the financial challenges faced by the sport we love in all of the home nations and overseas. I refer Members to my entry in the Register of Members’ Financial Interests. Does the hon. Member agree that it is important that public sector broadcasting comes to the table and is able to be competitive and to provide a future, so that grassroots sport and future generations keep playing rugby and have a love of the sport, as we all do in this Chamber?

[Charlie Dewhirst]

I could not have put it better myself. It is so important to get the balance right between ensuring a secure financial future for our unions and the availability of the game to the widest possible audience. A symbiotic, positive relationship between those things will ensure the healthy future of the game across the United Kingdom.

Sport has a unique ability to be a force for good, and the Six Nations does that as well as any event. I hope the Minister will take this opportunity to consider the importance of the tournament to rugby union and the United Kingdom. I call on her to review the listed sporting events and to put the Six Nations in the top tier, where it belongs.

[The Parliamentary Under-Secretary of State for Culture, Media and Sport (Stephanie Peacock)]

It is a pleasure to serve under your chairship, Ms Jardine. I am pleased to respond to this debate; I congratulate the hon. Member for Bridlington and The Wolds (Charlie Dewhirst) on securing it and on making such a good speech.

Rugby union has a vital role to play in our national identity around the United Kingdom. The Six Nations is a jewel in the crown of international rugby union. Each year, the competition manages to deliver unpredictable and compelling storylines that captivate audiences across the globe. There are few events with the same level of anticipation. It brings the parts of our country together in fierce but fair rivalry, as the hon. Member concluded.

Through comprehensive broadcast coverage spanning 209 international territories, the 2023 championship reached more than 121 million viewers, who tuned in to watch the action unfold. I will make only brief mention of the weekend to congratulate Scotland and Ireland on their impressive wins; I very much hope that England and Wales can bounce back next weekend.

As well as the success of the men’s Six Nations in recent years, the women’s Six Nations has risen to prominence and has inspired young girls and women across the country. I am delighted that England will be hosting the 10th edition of the women’s rugby world cup this year in August and September. The opening game will take place at the Stadium of Light and the final is scheduled to be held at Twickenham. I look forward to cheering on the Red Roses and the other home countries.

[Tonia Antoniazzi]

The women’s Six Nations and the rugby world cup are absolutely tremendous. Rugby union goes from this exciting time of year in February, with the men’s Six Nations, through to the women’s Six Nations; then we have the Lions and then the women’s world cup. It is so exciting. There is such a tension around this: that is why this deal on a paywall or no paywall is so important at this time of year. I urge the Minister to have as many conversations as possible for a positive outcome for everybody.

[Stephanie Peacock]

I am incredibly grateful to my hon. Friend for her contribution, and I pay tribute to her for her work. We have talked about this issue many times. She is absolutely right about the span of rugby throughout the year. I was really lucky to be cheering on the Red Roses at Twickenham a few months ago with my former boss Sylvia Heal, a former Member of this House; I look forward to doing so again in the coming months. I will come on in a moment to some of the points that my hon. Friend raised.

I am aware of reports relating to the broadcasting of the Six Nations from 2026 onwards, which is obviously why the hon. Member for Bridlington and The Wolds secured this timely debate. It should be emphasised that this is a live issue, and it would not be appropriate to comment on every single stage of ongoing commercial negotiations, as I am sure Members will appreciate. However, I recently met Six Nations Rugby to discuss the issue further. It was clear to me that Six Nations Rugby understands the strength of feeling among rugby fans on this issue and appreciates the significant cultural and financial contribution that the Six Nations makes to each nation’s rugby union’s governing body, including the RFU. The Government recognise the importance of broadcasting sporting events such as the Six Nations to attract significant audience interest.

The hon. Member for Bridlington and The Wolds proposed changes to the so-called listed events regime that, in his view, would protect free-to-air coverage of the Six Nations. As he outlined, the Broadcasting Act 1996 gives the Secretary of State the power to draw up a list of sporting events of national interest. The broadcast rights to such events must be offered to the main free-to-air terrestrial broadcasters on “fair and reasonable terms”. The current listed events regime is designed to ensure that sporting events of national significance are available to as wide an audience as possible, by prohibiting the exclusive broadcasting of the event without the prior consent of Ofcom.

As colleagues will know, the Six Nations is listed under the Act as a group B protected event, which means that although highlights must be offered to free-to-air broadcasters, full live coverage does not need to be made available to them. Listing does not guarantee that an event will be broadcast live or on a free-to-air channel. Rights holders are not required to sell rights for listed events, and free-to-air broadcasters are not obliged to purchase them. Conversely, the example of the Six Nations demonstrates that putting an event in group B does not prevent a rights holder from selling full live coverage rights to a free-to-air broadcaster or broadcasters.

The Government believe that the current list of events works well and strikes an appropriate balance between access to sporting events and allowing sports to maximise broadcasting revenue. We therefore have no plans to review the list at this time. When discussing the Six Nations, it is important to consider that broadcasting income is a significant revenue stream for rugby union and is important to the financial sustainability of all home nations unions. The current Six Nations broadcasting rights are said to be worth £90 million a year—a significant revenue stream for the six rugby governing bodies.

The previous Government loaned premiership clubs £124 million as part of the sport survival package to keep elite-level rugby union alive during the pandemic, and championship clubs were loaned £5 million. We are supporting rugby union authorities to improve the financial sustainability of the sport. Indeed, I recently met the RFU to discuss the future of rugby union.

[Stephanie Peacock]

That is, of course, a matter for the RFU. I took note of the hon. Gentleman’s earlier intervention; if it is helpful, I am happy to write to him about the specific points that he raised.

I welcome the recent progress that the game has made on funding distribution and other issues. We will continue to work with the RFU, with representatives of premiership and championship clubs and with the wider sport sector to support the ongoing sustainability of elite and community-level rugby. More broadly, the Department for Culture, Media and Sport provides the majority of direct support for grassroots sport through our arm’s length body Sport England, which invests over £250 million of national lottery and Government money annually. Sport England has awarded £30,859,000 to the RFU—one of its long-term system partners—for the 2022-2027 period, to support men’s and women’s grassroots rugby union. DCMS has also provided over £28 million of investment to support England’s hosting of the 2025 women’s rugby world cup, including £14.5 million to support the legacy of that tournament through improvements to facilities and greater opportunities for women and girls at all levels.

Despite that support, the RFU is independent of Government and is responsible for the regulation of rugby union at all levels. Given the financial difficulties facing rugby union, it is right that the RFU and the Six Nations consider the trade-offs between visibility, access to games, maximising revenue and protecting our cultural heritage.

[Tonia Antoniazzi]

I appreciate the Minister’s generosity with her time. Does she agree that it is vital that Six Nations coverage be available in the Welsh language for those watching in Wales? As the hon. Member for Caerfyrddin (Ann Davies) mentioned, rugby is different in Wales: the viewing figures are higher, and it is such a huge part of our culture. Will the Minister meet BBC Wales, ITV Wales and S4C to ensure that those conversations about the Welsh language are heard?

[Stephanie Peacock]

I know that 80% of the population in Wales watches the Six Nations. I think Six Nations Rugby is very conscious of that and is taking many steps to protect the Welsh-language broadcast; I know that it is looking at options going forward. I would be happy to meet those organisations—indeed, I do so in my role as media Minister—and to take that forward with my hon. Friend.

It is understandable that the potential for the Six Nations to move away from free-to-air television attracts a great deal of scrutiny and concern from fans. The Government are very aware of that. It is right that the RFU and Six Nations Rugby take a considered and balanced approach, recognising the need to achieve reach to existing and new fans and the importance that the Six Nations has for the cultural pride of every home nation, all while maximising much-needed broadcasting revenue.

This debate has been a brilliant opportunity to discuss the continued success of the Six Nations. I thank the hon. Member for Bridlington and The Wolds once again for securing the debate, and I thank all Members who have attended and taken part.

Question put and agreed to.