Oral Answers to Questions

Simon Burns Excerpts

Thursday 1st May 2014 Commons Chamber

[Nicky Morgan]

Yes.

[Mr Simon Burns (Chelmsford) (Con)]

2. What progress the Government Equalities Office has made on encouraging improved media coverage of women’s sport.

[The Parliamentary Under-Secretary of State for Women and Equalities (Mrs Helen Grant)]

We have seen some progress from the media, and especially from broadcasters, in this area. The top-quality coverage of our inspirational women in Sochi was absolutely tremendous, but of course more needs to be done.

[Mr Burns]

I thank the Minister for that response. Has she had time to reflect on the links between media coverage and sponsorship, and does she not find it extraordinary, in the 21st century, that sponsorship of women’s sport pales into insignificance when compared with that of men’s sport?

[Mrs Grant]

My right hon. Friend makes an excellent point. He is quite right that the level of women’s sport sponsorship deals is very low indeed, compared with all deals; it is at about 2%. Having top-level women’s sports events covered in the media will of course encourage companies to get involved. I congratulate Helena Morrissey and her company, Newton, on their smart decision to sponsor the women’s boat race.