Ticket Price Regulation: Live Events

Debate between Rupa Huq and Gareth Snell

Wednesday 9th September 2026 Commons Chamber

[Dr Huq]

If there were transparency—if people were getting a sort of fan package and their dinner was involved as well, and there were other extras on top—we could perhaps understand why, but this mysterious tiered pricing, when there is no difference between the two, other than one is called premium and one is not, is quite baffling. My Bill would ensure real-time information on the ticketing site all the way through the process, setting out the amount of tickets at each price, so that fans do not get a nasty surprise when they get to the front of the queue.

[Gareth Snell (Stoke-on-Trent Central) (Lab/Co-op)]

My hon. Friend is touching on something really important, because the other part of the issue is the length of time that people have to sit in front of a screen in order to get to the front of the queue. That is fine for people who can afford to take a day off work or who are flexible in their work, meaning they can sit and do that, but it is not fine for those who work shifts or who work a job that takes them out of their home. There is a structural barrier to lower-paid people, mainly from working-class communities, accessing the theatre, the arts and sports—the kind of enrichment we are all saying they should have. I wonder whether my hon. Friend might look at remedying that as part of her Bill.

[Dr Huq]

My hon. Friend is so right. We have seen that happening with venues such as the Royal Opera House and the ballet, which are perceived as elitist, correctly or incorrectly, and we do not want to make an elitist system more elitist. The systems benefit people who have the luxury of spending time refreshing their screen all day.

My hon. Friend’s remark reminded me that I found an article in The Times from January 2025, which says that touts are

“loathed as parasitic…but…they provide a valuable service”,

sorting

“the hassle and risk of finding new buyers”

and reselling tickets. What?! I think that there is an important bit missing from that sentence—“at a vastly inflated mark-up price”. My hon. Friend is absolutely right.

These practices do have their defenders. When I was trying to get signatures for my Bill, there was resistance from some Tories, with some saying—“Some Might Say”—that this is the free market and that we cannot have interference in all parts of our lives, yet our constituents want this change. They deserve transparency. They should not be at the mercy of predatory touts who exploit fan loyalty to sell off tickets secondarily at an astronomical mark-up, shutting out the masses, as everyone has said, from accessing cultural events that enrich us all.

I have also said in my Bill that there should be a maximum price cap and that tickets should have the price printed on them as early as possible. As my hon. Friend the Member for Stoke-on-Trent Central (Gareth Snell) said, after the adrenalin rush of the virtual queue, there is pressure when reaching the front to snap up what is left, if someone has had the time to get there, which leaves some fans with buyer’s remorse afterwards—“How much? How many thousands did I just pay?” But by then it is too late.

In a different article in The Times, the same writer says:

“While I might struggle to justify paying thousands to watch England play”

—this article was about the world cup—

“the truth is that others are willing to pay.”

It is the “harsh reality” of the market, but it does not need to be like that. I found an interview with Robert Smith where he said that his longevity is due to the fact that he prices things affordably. He wants people to come back; he wants people to wear the T-shirt. He still makes a profit, but it does not have to be at the maximum price point that the market allows.

With Viagogo and StubHub, however, “There’s no limit” in terms of multiples. Children were left in tears recently at the Co-op Live arena in Manchester. They wanted to see the girl group KATSEYE, but, when the real tickets sold out within seconds, their parents were forced on to another one of those horrible sites, Hellotickets, paying £568 for four tickets, only for their kids to get to the venue and find out it was for over-16s only. There was notification of that, and no recourse. It is awful.

Not all resellers are baddies. Twickets is an ethical resale site. The Royal Albert Hall, the Roundhouse, LW Theatres, Ed Sheeran and Adele all use it as a partner. It allows tickets to be sold only at or below the original face-value price; it actually prohibits any increase. Every listing is checked manually to ensure that there is a real ticket behind it. It might not necessarily be a case of doing that. A maximum multiple or percentage could be put in, because there might be a genuine reason—not being able to make the date, for example—for having to resell the ticket.

The other one that caught my eye was the Tickets For Good app from Sheffield, which has distributed 1.4 million surplus unsold music, theatre, comedy and sport tickets. It donates or heavily discounts the tickets for key workers and individuals on low incomes. As all hon. Members have said, things like that open up live arts and opportunities, because let us not forget that for many even the face-value price is a stretch.

Music is so important for wellbeing, social connection and all those things. I have to say, I remember when tickets were not so expensive. The first ones I bought were for Blur at the time of “Modern Life Is Rubbish”. I bought a pair of them for £8 each from the Kentish Town Forum. I went to a window and a lady—I think the cleaner—said, “I’ll have to get the right person”. When they came along, I handed over the cash and got the change.

I have not done a calculation factoring in current inflation for those tickets, but I have done for some tickets bought by my constituent Ros Cowan. In 1984 she saw The Smiths at the Hammersmith Palais in my borough—I have actually seen Rick Astley and Bros in the same venue—and the price was £3.50. She said that in those days a student like her could go and have a few drinks at the bar and afford to get home. Factoring in the Bank of England’s multiple of inflation, that makes £12 in today’s money, so these things have gone up. My hon. Friend the Member for Manchester Withington (Jeff Smith) and I are the same age—or the same bracket, anyway—and remember when these things were not so expensive. The elasticity of demand, Madam Deputy Speaker—don’t you love it!