12. What steps he is taking to help high streets adapt to changing consumer trends.
18. What steps he is taking to help high streets adapt to changing consumer trends.
Chester is bidding to be the city of culture 2017, and we are using our bid to encourage people to use our culture, heritage and festivals, and thus breathe life back into the high street. Does my hon. Friend agree that making shopping an enjoyable experience that is also informative and entertaining is one way of encouraging shoppers back to the high street?
I entirely agree with my hon. Friend, who points out that town centres have to adapt so that they are about not just shopping, but hospitality and culture. It is terribly important to get that balance right. I wish to put on the record my encouragement for Chester’s bid to be city of culture, for I know the support he is giving to it.