US Tariffs: Scotch Whisky

Lord Swire Excerpts

Monday 7th October 2019 Commons Chamber

[Conor Burns]

We should be under no illusion: in this respect, the WTO was doing its job. We were found not to have abided by the rules. In a sense, the WTO is obliged to allow the sanctions. As I have said repeatedly, the great sadness—the great sense of unfairness and foul play—is that the people who will be targeted, some of whom could be destroyed commercially, if the tariffs are implemented in 10 days’ time had nothing to do with the dispute where we were found not to have done the right thing. The best way to guarantee free trade is proper bilateral free trade agreements between us and other countries, and that is why we want a comprehensive free trade agreement with the EU and a deal that allows us to leave in an orderly way on 31 October.

[Sir Hugo Swire (East Devon) (Con)]

I congratulate my hon. Friend on his debut at the Dispatch Box. If he goes on like this, it will not be long before he is presenting the Budget, and he will have a chance to sip the devil’s buttermilk as he does so.

My hon. Friend is absolutely right to say that America is the largest market for Scotch whisky. What other levers can he pull to promote whisky in the emerging markets of Asia and further afield—for instance by using the efforts of the GREAT campaign? This is a real opportunity to push our whiskies into other markets.

Perhaps you should lead by example, Mr Speaker. Mr Speaker’s 10-year-old single malt sells for £29 a bottle, which is a remarkable increase on what it retailed for 10 years ago. Perhaps as your parting shot, Sir, you should immediately commission, as a gesture of confidence in the Scotch whisky business, a new bottle of Speaker Bercow’s brew.

[Conor Burns]

I am incredibly grateful to my right hon. Friend. Indeed, having served as his Parliamentary Private Secretary from August 2010 for, I think, a couple of years, I now model myself on him, having watched his deft performances at the Dispatch Box from a position behind him.

My right hon. Friend is absolutely right about the growing interest in Scotch whisky around the world. As I have said, the Taiwanese market has been discussed several times in Vietnam in the last few days. I wonder whether my right hon. Friend might be on to something. Perhaps we should tie it to the GREAT campaign, and perhaps we should invite our new prime ministerial trade envoys in the beefed-up programme to make this a priority.

Scotch whisky is genuinely one of those international iconic brands. It is up there with Rolls-Royce, and all the other brands that are instinctively recognised as British. It is as well known as Buckingham Palace or, indeed, this very building, and it is integral to our promotion of ourselves as global Britain.

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[Sir Hugo Swire]

A new generation, Mr Speaker.

[Mr Speaker]

Indeed.