Question to the Cabinet Office:

To ask His Majesty's Government, further to the Written Answer by the Minister for the Cabinet Office on 9 February (HC110416), which (1) bodies, and (2) individuals, they consulted before making the strategic decision to adopt "UK Government" as the primary identity for all public-facing communications in the place of “HM Government”.

Answered by Baroness Anderson of Stoke-on-Trent - Baroness in Waiting (HM Household) (Whip)

For information relating to stakeholder engagement, I refer the Noble Lord to Question HC112168:

Question: To ask the Minister for the Cabinet Office, whether the Prime Minister, as the King's principal adviser, (a) was consulted on and (b) approved the decision to change the HM Government identity to the UK Government; and whether the Prime Minister was advised by Tim Allan in this regard when Mr Allan was Executive Director of Communications. 112168

Answer: There are no plans to discontinue the use of “HM Government”.

Please refer to https://www.communications.gov.uk/guidance/marketing/branding-guidelines/ for guidance on logo use. There are no plans to publish the revised guidance held by the Government Digital Service and the Government Communication Service.

Communications teams are advised to use "UK Government" rather than departmental names and logos for announcements, to provide clarity to the public. This does not affect the use of "His Majesty's Government", which continues on relevant official communications and records.

"UK Government" has long been the term used for the government in public-facing communications. All governments have regularly reviewed and updated government branding guidance to ensure that communications with the public are clear.

This guidance was developed in consultation with relevant stakeholders and in accordance with standard protocols in Summer 2025.