Sport England: Female Activity

Lord Griffiths of Burry Port Excerpts

Monday 9th March 2020 Lords Chamber

[Baroness Barran]

As my noble friend said, This Girl Can plays an important part in inspiring women aged 16 to 60 to be active, and almost 122,000 more women are active today compared with 2015-16. However, we do not want to dictate to women how they should be active. Rather, we want them to have access to the right opportunities locally and the right environment. Sport England is investing over £240 million in the national governing bodies of sport to ensure that everyone has the opportunity to participate in the sport that is right for them. We also know that it is very important for girls to be active from an early age, so there is £320 million from the sports premium to encourage this in primary schools.

[Lord Griffiths of Burry Port (Lab)]

My Lords, the Question before us is not only ground-breaking but—let me confess it—in my case, mind-breaking, for I knew little about this campaign, and wish that I had. I congratulate all those who are making these things work, as well as the recent advertising campaign that is prepared to honestly and openly show women and girls who are not, shall we say, built like gold medal winners at the Olympic Games. People of all shapes and sizes are in the publicity doing the exercise that they need to, and that is brilliant. Also, those tender and difficult aspects of a woman’s life—

[A noble Baroness]

Oh no!

[Lord Griffiths of Burry Port]

It is in the publicity, I am only quoting—it is the menopause and the menstrual cycle, but they are honestly portrayed in the advertising too. I wonder, therefore, in view of the fact that I have known so little about it, whether the Government could put some effort into persuading those who run this campaign to take more of us into the secret of what is happening, and make the publicity a bit more widespread.

[Baroness Barran]

I am delighted that the noble Lord finds the campaign compelling and has learned from it; I think that will be true for many of us. The Government have supported the campaign substantially through Sport England, and in addition to the increase in the number of women engaged in sport, 16,000 organisations have registered as supporters and over three-quarters of a million women are active members of the online community.